Director Sales & Marketing

Compensation Type : Yearly Highgate Hotels :

Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition.

Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.

Overview :

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group & volume transient.

The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms only) to insure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

This position is a selling leader and covers a portion of the group market.

Responsibilities :

Responsible for leading & driving top line revenue for traditional sales segments to include group & volume transient.

Assesses & reacts to market trends, market share & the competitive hotel environment.

Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.

Act as the hotel’s voice of the customer and communicate key issues / concerns at all levels of the organization.

Fluent in reading / assimilating / using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace / position & a wide array of traditional hotel reporting.

Solicit new and existing accounts to meet / exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communication.

Prepare correspondence to customers, internal booking reports and file maintenance.

Participate in daily business review meeting, training and other sales related meetings as required.

Ability to work with other departments within the hotel to provide quality service to customers.

Maintain positive guest relations at all times.

Resolve guest complaints, ensuring guest satisfaction

Attend Industry Meetings and Tradeshows as requested in addition to Community Events

Develop and maintain knowledge of Local and Economic Market trends, Competition and Customers.

Qualifications :

Bachelor’s degree preferred in Marketing

At least 3 years’ experience as a sales leader, with prior hotel sales experience and

progressive luxury hotel sales experience.

Deep understanding of Luxury guest expectations and 5-star service delivery.

Experience dealing with / communicating with ownership groups and asset management, and our Partner vendors.

Proficient in managing / using sales automation (ENVISION) & PMS systems.

Experience working collaboratively with revenue management.

Prior Hotel experience in Hospitality Sales, Conference Planning, and / or Convention skills.

Well-rounded knowledge of all market segments and channel sources, as well as the ability to develop a strategic plan for each.

Excellent communication and presentation skills.

Excellent relationship-building skills and able to effectively network