Marketing Liaison Job at Colorado In Motion in Madison

Position Summary The Clinic Liaison is responsible for cultivating and maintaining strong relationships with physicians, referral sources, and the community. Working closely with the Marketing Director and Clinic Directors, this role plays a key part in implementing strategic marketing initiatives, increasing referral opportunities, and driving brand awareness.

Reports To : Director of Marketing

Schedule : Full Time (40 hours / week), Flexible Schedule

Compensation : ~$18-20+ Mileage Reimbursement

Physician Marketing and Relations

Build and maintain relationships with targeted physicians and clinical referral sources.

Complete 8 direct physician contacts per day / 40 per week.

Provide opportunities for physical therapists to interact with referral sources.

Communicate effectively with providers and office staff.

Participate in monthly marketing meetings.

Coordinate with staff to ensure customer requests are addressed promptly.

Maintain referral and relationship activity in Salesforce.

Generate consistent routing schedules and maintain confidentiality in line with HIPAA.

Community Engagement & Brand Awareness

Partner with Clinic Directors to plan and execute community events.

Develop local relationships through advertising, sponsorships, and partnerships.

Manage clinic collateral materials, ensuring adequate stock.

Assist with preserving corporate branding and identity.

Planning & Training

Collaborate on quarterly marketing plans (budgeting, collateral, community engagement, and service initiatives).

Track and report marketing activities and demographic data.

Provide marketing training to Clinic Directors and designated staff.

Maintain an updated referral database in Salesforce.

Education

Bachelor’s degree in business, marketing, or a clinical field with relevant sales / marketing experience.

Experience

Minimum 2 years in medical / healthcare sales (required).

Established relationships within the primary care community (preferred).

Requirements

Personal vehicle and valid driver’s license.

Ability to travel locally as part of daily responsibilities.

Skills & Competencies

Strong problem-solving and sound judgment.

Excellent planning, organization, and routing skills.

Outstanding communication, presentation, and networking abilities.

Self-motivated, driven, and outgoing personality with proven success in relationship building.

Ability to multi-task and manage fast-paced event coordination.

Up-to-date on physician relationship trends and referral development.

Proficient with Google Workspace, Microsoft Word, Excel, PowerPoint, and Salesforce.

Exceptional customer service ethic with high standards for quality.

Strong writing, proofreading, and public speaking skills.

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