Digital Advertising Specialist

Description

Position Objectives :

• To assist the PETA Foundation and supported organizations with strategy and deployment of online fundraising, advocacy, awareness, and lead-generation advertisements
• To develop and apply digital fundraising innovations that advance the goals of PETA and other international entities

Primary Responsibilities and Duties :

o Oversee full ad process for non-social ads with input from supervisor and digital ads team : Planning, forecasting, deployment, ongoing optimization, and reporting

o Responsible for contributing to content strategy by participating in brainstorms, team meetings, etc

o Collaborate on creating the Foundation’s non-social ad annual budget (fundraising and lead gen) exercising strong judgment

o Optimize and maintain digital ads on self-service platforms for search, display, audio, and video accounts for PETA Foundation and its supported organizations

o Coordinate tracking and pixel placements for digital advertising campaigns

o Optimize landing page and recommend tests to improve digital advertising campaigns

o Evaluate the success of online campaigns and make changes in tactics, buys, and strategies accordingly applying discretion and independent judgment

o Proactively develop proposals with projections and creative recommendations for PETA Foundation and its supported organizations

o Write and contribute to campaign wrap-up memos, testing results memos, and knowledge sharing presentations, like lunch and learns

o Regularly conduct keyword, competitor, and other analysis as needed to ensure campaign spends are maximized to achieve the desired goals (will vary per campaign or program)

o Ensure that self-serve platforms are optimized and that supported organizations take advantage of worthwhile new developments

o Conceptualize and coordinate the creation of compelling video and image ads

o Research new advertising opportunities and make recommendations to ensure that supported organizations are taking advantage of worthwhile opportunities

o Manage invoicing process as needed for platforms and approved partners

Requirements

The hourly pay range for this position is $ - $ per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available .

Application Deadline :

Applications for this position will be accepted until November 19, 2025.

We may fill this job opening before the deadline if we find a qualified candidate.