Director of Account-Based Marketing & Retention

Join Us In Creating A Better Way!

At eHealth, our mission is to expertly guide consumers through their health insurance and related options when, where, and how they prefer. We're creating a better way one that's transparent and trustworthy for both our consumers externally and our employees internally.

Move your career forward while connecting countless people to the life-changing, quality care they deserve. Our diverse team of innovators supports one another in solving some of the toughest challenges. We're always on the lookout for creative opportunities to do right by our customers, and each other. Together, we're creating a better way to work, united by our common passion to make a difference.

Role Overview

We are seeking an experienced Director of Account-Based Marketing & Retention to design and execute targeted marketing strategies that drive renewal, retention, and expansion of employer-sponsored insurance programs. This role will partner closely with customer success marketing, account management, sales, and product teams to deliver ABM campaigns targeting strategic employer groups, brokers, and partners, delivering both branded and white-label solutions.

The ideal candidate has a breadth of employer and broker strategic ABM expertise, strong business acumen and cross functional leadership and a passion for building data-driven account renewal programs from the ground up.

What You'll Do :

ABM Strategy & Leadership

• Partner with sales leadership to identify priority accounts, buying groups, and decision-makers.
• Build from scratch and own the client success strategy for priority employer groups, brokers, and consultants.
• Develop account segmentation and tiering strategies for targeted ABM programs (1 : 1, 1 : few, and 1 : many).
• Develop business case, measurement plan and roadmap to deliver a data-driven, high ROI ABM strategy, overarching and by group.
• Assess and recommend systems and tools needed to support ABM account renewals.
• Build employer and employee NPS tracking with insights to inform renewals.

Partner & White Label (WL) Enablement

Campaign Development & Execution

Insights & Performance

Who You Are :

What We Offer :