Executive Director, Marketing Strategist

Executive Director, Marketing Strategist

As the Executive Director, Marketing Strategist you will be responsible for shaping and applying a consistent marketing approach to their aligned brand(s), reporting directly into the Head of Marketing Strategy (or a VP level Marketing Strategist). As an internally and externally recognized expert in multiple marketing domains, this individual will serve as the Single Point of Contact (SPOC) and primary interface for Integrated Marketing with the Cardiovascular product GMs. This individual will partner closely with the Cardiovascular product GM to translate product strategy into customer centric concepts that deliver on key business objectives and priorities, while establishing brand positioning, marketing strategy, and the go-to-market approach. This role will also be responsible for building effective relationships with the Customer Experience Planning and Optimization team to ensure that the marketing strategy and concepts are effectively orchestrated into customer-centric campaigns, tactics, and experiences. This individual will be required to make efficient strategic decisions, sometimes in collaboration with executive leadership often in ambiguity to drive and lead marketing strategy. The ideal location for this role is at the East Hanover, NJ site but remote work may be possible (there may be some restrictions based on legal entity). The expectation of working hours and travel (domestic and / or international) will be defined by the hiring manager. This position will require 25% travel.

Major Accountabilities :

• Primary contact with the cardiovascular product GM to drive seamless alignment and consistency between the product and Marketing functions in service of achieving the defined product strategy and objectives across the Integrated Marketing and Customer Experience Operations function
• Identify and embed brand-specific end-to-end HCP and patient domain expertise, to inform the go to market approach that drives customer (HCP and patient) behavior change and market performance
• Directly manage and oversee Patient & HCP marketers to drive excellence in developing the lead asset for HCP (e.g., CVA) and patient (e.g., TV ad)
• Share and incorporate knowledge on best practices to inform the integrated marketing strategy, while solving for complex problems often in ambiguity
• Oversee development of marketing strategy, priorities, and activities for one or more segments or channels; drive and measure brand performance; and effectively drive customer engagement across multiple stakeholders that are core to brand success
• Oversee field strategy alignment and coordination with Customer Engagement
• Influence while contributing to a high performing team culture that proactively and effectively interfaces between the pillars and key functions
• Ensure an integrated patient & HCP strategy is defined and delivered for the brand that will achieve the Product strategy and objectives; including resourcing required and budget
• Oversee agency (AoR) selection for marketing and partnering with Operations to maximize agency relationship(s)
• Collaborate with Product and Global teams as appropriate on integrated plan and lead asset(s)
• Manage team members (as assigned) and foster team development

Essential Requirements :

Desirable Requirements :

Novartis Compensation Summary :

The salary for this position is expected to range between $214,900 and $399,100 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

EEO Statement :

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility and reasonable accommodations :

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range : $214,900.00 - $399,100.00

Skills Desired :

Agility, Asset Management, Business Strategy, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Inspirational Leadership, Marketing Strategy, Medical Affairs, Negotiation Skills, People Management, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Positioning, Product Strategy, Revenue Growth, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships, Value Propositions