Senior Director, Field & Partner Marketing - North America

Senior Director of Field & Partner Marketing for North America

Locations : Boston / Manchester area, Minneapolis / St. Paul area - two days per week office expectation

About Us :

At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world's most iconic brands to build lifelong relationships with their customersseamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L'Oral, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic. Our foundation is our people a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our valuesempathy, accountability, clarity, and growthguide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction. As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.

About the Role :

We seek a Senior Director of Field & Partner Marketing for North America to develop and execute marketing strategies that drive growth and revenue through demand generation and partner engagement in alignment with global priorities. As a senior leader for the AMS region, you will :

Drive demand generation directly and via partners

Align closely with Sales and Partner leadership

Lead a high-performing team with strong field and partner marketing experience

Develop programs that accelerate growth and enable partners to amplify Sitecore's presence across North America

What You'll Do :

Create and manage the demand generation strategy, collaborating with sales and partner teams

Oversee the marketing budget ensuring alignment with corporate goals

Develop and oversee the demand generation strategy for the Americas focusing on ABM, integrated campaigns, and multichannel initiatives

Generate the pipeline necessary to meet AMS revenue targets

Formulate partner marketing strategy, enhancing Sitecore's presence within the partner ecosystem

Collaborate cross-functionally to adapt and activate global programs for local markets

Measure and optimize program performance using KPIs and data

Manage the AMS marketing budget efficiently

Ensure cross collaboration with key sales stakeholders across the geo, growing these as a priority

Establish and supervise an effective AMS marketing team offering guidance and career advancement

What You Need to Succeed :

10+ years of B2B marketing experience

Strong knowledge of account-based marketing

Proven success in driving revenue through collaborative initiatives

Job Qualifications :

Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred

10+ years of B2B marketing experience, including significant time in field and partner / channel marketing roles

Strong knowledge and hands-on experience with ABM, integrated campaigns, and partner co-marketing initiatives

SaaS and / or vertical marketing experience preferred

Proven success delivering pipeline and revenue through direct and indirect channels

Excellent leadership and people management skills

Proficiency with marketing automation platforms, web analytics, and CRM tools

Collaborative, data-driven, and strategic mindset

What Success Will Look Like :

Measurable GTM strategy delivering quality pipeline and marketing-sourced revenue

Strong partner engagement with co-created programs driving pipeline acceleration

High-performing, motivated team with clear development plans

Collaborative relationships with Sales, Partner Management, and Global Marketing

Transparent reporting and communication ensuring alignment and continuous improvement