Principal Industrial Designer

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Position Summary

The Principal Industrial Designer will serve as a visionary leader and subject matter expert, driving innovation and shaping the future of RealTruck's product portfolio. This role will define and execute design strategies that enhance the company's market position and create meaningful, user-centered solutions. While collaborating across functions, this role will set the standard for excellence in industrial design, aligning work with both brand objectives and business goals. This role will require a highly experienced, forward-thinking designer who thrives on solving highly complex challenges, influencing strategy, and delivering breakthrough products that resonate company wide.

Core Functions

• Define and champion the industrial design vision and strategy for the organization, ensuring alignment with global business objectives.
• Lead the exploration of emerging trends, technologies, and user insights to identify opportunities for innovation across multiple product categories.
• Develop and maintain a cohesive design language and system that supports the brand's identity and long-term growth.
• Serve as a key driver in shaping the product roadmap by identifying opportunities for differentiation and disruption in the market.
• Create visionary, industry-defining concepts and designs that address user needs, market trends, and technical constraints.
• Lead initiatives to explore new materials, manufacturing techniques, and AI-aided design tools to push the boundaries of what is possible.
• Develop prototypes, mock-ups, and renderings that bring cutting-edge ideas to life and inspire internal and external stakeholders.
• Deliver world-class designs that blend form and function, elevating the user experience and creating competitive advantage.
• Act as a trusted partner to Engineering, Product Management, Marketing, and other key functions to drive innovation from concept to production.
• Present and communicate design strategies and solutions to leadership and cross-functional teams, gaining buy-in through compelling storytelling and visual communication.
• Collaborate with global teams to ensure designs are culturally relevant, regionally optimized, and scalable across markets.
• Partner with manufacturing teams to ensure that design intent is preserved through production, balancing feasibility with creativity.
• Serve as a thought leader and advocate for design excellence across the company, influencing culture, processes, and priorities.
• Represent the organization in industry forums, conferences, and external engagements, showcasing the company's design leadership.
• Act as a mentor and informal guide for junior and mid-level designers from multiple teams, sharing expertise and fostering a culture of innovation and learning.
• Drive multiple high-impact, complex projects simultaneously, ensuring timely delivery of solutions that exceed expectations.
• Utilize advanced design tools and techniques, including CAD modeling, rendering, and prototyping, to create compelling deliverables.
• Establish metrics and benchmarks for design quality, driving continuous improvement in design processes and outcomes.

Qualifications & Requirements

Education and Experience

Skills, Abilities, And Knowledge

Competencies

Supervisor Responsibilities

Lead : working team member who coordinates, supports, trains, and is a knowledge resource for other team members. No direct reports or supervisory responsibility.

Physical Requirements

This position is subject to Sedentary Work : Exerting up to 10 pounds of force occasionally and / or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.

Physical Activities

This position is subject to the following physical activities : standing, walking, talking, and hearing.

Visual Acuity

The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and / or operation of machines (including inspection); using measurement devices; and / or assembly of fabrication of parts at distances close to the eyes.

Working Conditions

This position operates in a professional office environment. This role routinely uses standard office equipment.

About RealTruck

RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep, Bronco and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck's 6,000+ associates operate from 35+ facilities across four continents. RealTruck's industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company's omni-channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.

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