Marketing Coordinator

Description:

As a Marketing Coordinator, your role shapes the school's online presence and digital footprint. Your responsibilities involve posting content creation, strategic planning, and analysis to ensure effective engagement with internal and external audiences while also increasing student enrollment. Responsibilities and Duties:

• Establish a social media calendar
• Plan and take photos and videos of events
• Plan and take photos and videos of everyday classroom events
• Post to social media channels to inform internal families
• Post to social media channels to engage the external community
• Monitor school-level social media accounts
• Coordinate and implement social media campaigns
• Work with EEG Marketing Team to update quadrants website.
• Coordinate all digital content.
• Submit monthly social media analysis
• Establishes community-level partnerships
• Coordinate any door-to-door canvasing with the help of the school
• Participate in school-level enrollment events.
• Plan posts to social media channels to engage community partners
• Develop localized community awareness for the schools
• Submits marketing swag item requests and business cards to the EEG

Marketing Team

• Design and implement strategies to recruit students, which include working with the Quadrant team and school to coordinate open house events, school tours, and informational sessions for prospective students and their families.
• Develop and maintain quadrant-level promotional materials to attract new students, including brochures, flyers, and digital content.
• Utilizes social media and community canvassing to generate

enrollment leads.

• Distribute flyers throughout the local community
• Distribute Yard signs to the community
• Works with the school to meet enrollment targets.
• Collaborate with local businesses to sponsor school events or programs.
• Works with the school to help students, staff, and parents participate in local community service projects.
• Reach out to local newspapers, radio stations, and TV channels with stories about unique programs, student achievements, and community events hosted by the school
• Works with the school to implement a referral program that rewards current families for bringing new students to the school.

Requirements:

Daily/Weekly Tasks

Content Creation:

• Plan, capture, and edit photos and videos of daily classroom activities and special events.
• Ensure a steady stream of content highlighting the school's environment, activities, and achievements.
• Social Media Posting:
• Regularly post updates on various social media channels to keep internal families informed and engage the external community.
• Ensure timely, relevant content aligns with the school's values and messaging.
• Social Media Monitoring:
• Monitor school-level social media accounts for engagement (likes, shares, comments) and respond appropriately to foster a sense of community.

Monthly Tasks

• Social Media Calendar Establishment:
• Develop and update a social media calendar to plan posts and campaigns, ensuring a balanced mix of content types and themes.
• Social Media Analysis Submission:
• Compile and analyze data on social media performance (engagement rates, follower growth, etc.) and submit a detailed monthly report.
• Use insights from the analysis to refine and improve social media strategies.
• Digital Content Coordination:
• Coordinate all digital content, ensuring platform consistency and alignment with overall marketing goals.
• Quarterly/As Needed Tasks
• Social Media Campaigns:
• Plan and implement targeted social media campaigns, possibly around events, enrollment periods, or specific school initiatives.
• Coordinate with the EEG Marketing Team for any required support or alignment with broader marketing strategies.
• Website Updates:
• Work with the EEG Marketing Team to update the school's quadrant website with fresh content, news, and updates.

Annual Tasks

• Strategic Review and Planning:
• Conduct an annual social media strategy review, assess what worked and what didn’t, and plan for the upcoming year.
• Stay updated with social media trends and adjust strategies to leverage new tools and platforms effectively.
• Additional Considerations
• Engagement Strategies:
• Develop strategies to increase follower engagement, such as interactive posts, polls, contests, and Q&A sessions.

Community Interaction:

• Foster a sense of community by engaging with followers, responding to comments, and participating in relevant online conversations.
• Content Diversity:
• Ensure a diverse range of content that appeals to different segments of your audience, including students, parents, staff, and the broader community.

Professional Development:

• Continuously educate yourself on the latest social media trends, tools, and best practices to keep the school's social media presence dynamic and effective.
• By effectively managing these tasks, you will be able to build a strong, engaging, and positive online presence for the school, enhancing its reputation and appeal to both current and prospective families. The following terms and conditions will be applied.