Social Media Coordinator

SASSO is partnering with one of our clients to identify a Social Media Coordinator to execute social media and influencer initiatives for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This role will focus on day-to-day content creation, community engagement, and campaign execution across priority platforms. The ideal candidate is creative, detail-oriented, and highly organized, with an intuitive sense of the timing and cultural rhythms of professional, collegiate, and youth sports like football, baseball, and other priority categories. The ideal candidate understands league structures, NIL and brand ambassador initiatives, and the personalities and moments that resonate with fans and consumers.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Execute daily posting, scheduling, and content management across key platforms, including Instagram, TikTok, Facebook, YouTube, and other emerging channels, with content aligned to major sports events, seasons, and cultural moments.
• Develop and adapt creative assets (photo, video, copy) to align with campaign messaging, platform best practices, and the competitive energy of sports culture.
• Engage with followers, respond to inquiries, and foster community interaction in a way that resonates with sports fans, athletes, and brand ambassadors.
• Collaborate with marketing and creative teams to integrate social content with brand campaigns, product launches, and seasonal promotions tied to key sports moments.
• Partner with agency teams to develop dynamic multimedia content that reflects brand distinctives, drives engagement, and amplifies the voice of each brand across channels.
• Support influencer marketing and NIL/brand ambassador and affiliate programs by coordinating outreach, managing content delivery timelines, and tracking campaign activity.
• Demonstrate familiarity with e-commerce marketing, including how social campaigns can support conversion goals and performance metrics such as CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend).
• Monitor social media trends, competitor activity, and sports news to identify timely opportunities for engagement.
• Track and report on social media performance, providing insights to help refine content strategy.

QUALIFICATIONS

Education and Experience:

• Bachelors degree in Marketing, Communications, or related field (or equivalent professional experience).
• 13 years of experience managing social media for consumer brands, preferably within sports or sports-related industries.
• Strong grasp of the seasonal rhythms, league dynamics, NIL programs, and cultural touchpoints that shape professional, collegiate, and youth sports.
• Proficiency with content creation tools such as Canva, Adobe Creative Suite, or similar platforms.
• Experience using social media management tools such as Sprout Social, Later, or Hootsuite for scheduling, engagement tracking, and ROI measurement.
• Familiarity with e-commerce marketing and performance metrics (CAC, ROAS) and how social media initiatives support broader conversion goals.
• Strong copywriting skills with the ability to adapt tone for diverse sports-focused audiences and platforms.
  
  

Behavioral Competencies:

• Creativity and attention to detail
• Sports culture awareness and audience connection
• Social platform fluency (Instagram, TikTok, YouTube, etc.)
• Copywriting and visual storytelling
• Time management and prioritization
• Familiarity with social content performance and ROI drivers
• Adaptability in fast-paced environments
• Collaboration and communication skills
• Initiative and eagerness to learn

WORK ENVIRONMENT AND PHYSICAL DEMANDS

• This is an in-office role based in Baton Rouge, LA. Candidates in New Orleans and Lafayette are encouraged to apply, with the expectation of frequent in-person collaboration to support team integration and strategic alignment.
• Occasional travel may be required for internal or client meetings, engagement events, or project related initiatives.
• Requires extended periods of computer use and virtual meeting participation.