Social Media Specialist

Thorlabs is pleased to play a role in advancing science through the components, instruments, and systems we design and manufacture. We believe that science and innovation have great potential to improve the world around us and are committed to advancing photonics (i.e., light-based) technologies that positively impact our customers, employees, and communities. Via educational outreach and more sustainable business practices, we continuously invest in a brighter future. We recognize that each of our employees is a unique individual with the ability to contribute to our success and seek to find great people who will thrive in our fun, fast-paced culture.

Purpose of the Position

The Social Media Specialist will develop Thorlabs social media strategy to connect with our current and future customers, understand their needs, drive engagement, and improve lead generation. This role will create engaging, relevant, and brand-appropriate social media content for our audiences across social media platforms, including LinkedIn, Instagram, X (formerly Twitter), Facebook, and YouTube. The Social Media Specialist will take a strategic and collaborative approach to manage, track, and report on digital campaigns, while supporting our broader digital marketing team. This role will have the opportunity to support a diverse portfolio of products and services within a company that has a strong tie to the scientific community and prioritizes customer centricity. Although the location of the position is in Newton, NJ, from time to time it may be required to undertake duties at other Thorlabs locations or tradeshows.

Essential Job Functions

Develops, implements, and manages Thorlabs social media strategy in conjunction with Digital Marketing team.

• Plans, creates, and publishes social media content.
• Tracks, analyzes, and reports on relevant metrics and data.
• Monitors social platforms and develops responses, insights, and actionable takeaways to further inform marketing and social platform strategy.
• Manages social media calendar and campaign project timelines.
• Works with Graphic Artists to create quality, brand-appropriate images and videos for posts and other marketing collateral.
• Leads product / capability / service social media campaigns and tracks their progress.
• Reports on trends, best practices and technologies for digital media.
• Trains and mentors junior members of the Digital Marketing team.
• Ensures content is technically accurate by collaborating with science writers and engineers.
• Assists with video storyboarding or video shoots as necessary.

The Company retains the right to change or assign other duties to this position.

Requirements

Experience :

Minimum of 5 years experience managing social media platforms and executing social media strategy.

Education :

Bachelors degree in marketing, Communications, or a closely related field or equivalent work experience

Specialized Knowledge and Skills :

The estimated pay range for this role is $59,300 - $ 74,200 annually

Thorlabs values its diverse environment and is proud to be an Equal Employment Opportunity / Affirmative Action Employer. All qualified individuals will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.

Benefits

Thorlabs offers a complete benefits package that includes medical, dental and vision insurance, company paid life insurance, a generous PTO package, a 401(k) plan, and tuition reimbursement just to name a few.

PDN-a02b4ed2-c76d-4787-9e78-92d037b9a327