Brand Director - Anktiva

Brand Director - Anktiva

ImmunityBio, Inc. (NASDAQ : IBRX) is a commercial-stage biotechnology company developing cell and immunotherapy products that are designed to help strengthen each patient's natural immune system, potentially enabling it to outsmart the disease and eliminate cancerous or infected cells. We envision a day when we no longer fear cancer, but can conquer it, thanks to the biological wonder that is the human immune system. Our scientists are working to develop novel therapies that harness that inherent power by amplifying both branches of the immune system, attacking cancerous or infected cells today while building immunological memory for tomorrow. The goal : to reprogram the patient's immune system and treat the host rather than just the disease. ImmunityBio is developing cutting-edge technology with the goal to transform the lives of patients with cancer and develop next-generation therapies and vaccines that complement, harness and amplify the immune system to defeat cancers and infectious diseases. Opportunity to join a publicly traded biopharmaceutical company with headquarters in Southern California. Work with a collaborative team with the ability to work across different areas of the company. Ability to join a growing company with professional development opportunities.

Position Summary

The Brand Director - Anktiva will play a critical role in shaping and executing Anktiva brand's growth strategy in the market. This position oversees end-to-end brand managementincluding product innovation, development of advisory boards and KOL, market research, marketing execution, and performance analysis. This role will also leverage digital tools and innovative technologies to enhance brand performance delivery and effectiveness, using data and performance insights to continuously optimize outcomes and ensure the Anktiva Brand remains at the forefront of industry standards.

Essential Functions

• Lead brand behavior across omni-channel touchpointsincluding Medical Hub, educational content, clinical decision tools, sampling, and institutional materials.
• Oversee and develop a comprehensive annual marketing plan that aligns with sales objectives, fosters the execution of strategic programs, and drives pipeline growth.
• Collaborate closely with Legal, Regulatory, Sales, R&D, and Medical Affairs to ensure compliant, impactful execution of the Anktiva brand.
• Oversee the development of campaigns, tools, and education platforms that resonate with patients, healthcare providers, and investors to help drive engagement.
• Own the development, monitoring and coordination of promotional budget spending.
• Collaborate across the patient team to use information and data to create and optimize strategies and campaigns.
• Perform consumer insight research and activity to identify research needs and establish programs designed to meet those needs, including deeper consumer understanding and innovation planning.
• Utilize marketing automation platforms, CRM systems, and analytics tools to track, analyze, and report on campaign performance, constantly iterating to improve results and directly impact regional revenue targets.
• Represent the company at industry events, trade shows and conferences (e.g., Advisory Board, KOL). Work with the commercial team to drive prospect and customer attendance for the Anktiva brand, webinars, user groups, and speaking forums.
• Create, edit and adhere to Standard Operating Procedures (SOPs), process improvements, and standardization of templates.
• Performs ad-hoc and cross-functional projects as assigned to support business needs and provide developmental opportunities.

Education & Experience

Knowledge, Skills, & Abilities

Working Environment / Physical Environment

This position is eligible for a discretionary bonus and equity award. The annual base pay range for this position is below. The specific rate will depend on the successful candidate's qualifications, prior experience as well as geographic location.

National Market (all markets unless identified as Premium)

$203,000 (entry-level qualifications) to $225,000 (highly experienced) annually

Premium Market (Premium markets include Los Angeles, San Diego, San Francisco, New York City, Chicago, & Boston)

$225,000 (entry-level qualifications) to $250,000 (highly experienced) annually

ImmunityBio employees are as valuable as the people we serve. We have built a resource of robust benefit offerings to best support the total wellbeing of our team members and their families. Our competitive total rewards benefits package, for eligible employees, include : Medical, Dental and Vision Plan Options Health and Financial Wellness Programs Employer Assistance Program (EAP) Company Paid and Voluntary Life / AD&D, Short-Term and Long-Term Disability Healthcare and Dependent Care Flexible Spending Accounts 401(k) Retirement Plan with Company Match 529 Education Savings Program Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks Paid Time Off (PTO) includes : 11 Holidays Exempt Employees are eligible for Unlimited PTO Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day We are committed to providing you with the tools and resources you need to optimize your Health and Wellness.

At ImmunityBio, we are an equal opportunity employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and / or expression, or other status protected by law.