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Manager Product Marketing - Basketball Footwear
Manager Product Marketing - Basketball FootwearAdidas • Los Angeles, CA, United States
Manager Product Marketing - Basketball Footwear

Manager Product Marketing - Basketball Footwear

Adidas • Los Angeles, CA, United States
18 days ago
Job type
  • Full-time
Job description

Purpose & Overall Relevance for the Organization

  • Bring consumer and sport insights into your concepts
  • Execute the Performance Basketball category direction
  • Work with all creation functions to deliver product concepts
  • Create ranges within the category from both an image and commercial point of view

Key Responsibilities

  • Proactively manage seasonal footwear range direction which includes signature and inline footwear
  • Propose a clear strategy for the range and how to grow the business
  • Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market and margin targets
  • Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
  • Actively analyse business, draw conclusions and propose action steps
  • Strong knowledge of product information systems and the interlinking functions - clarity on respective timelines
  • Good level of product expertise to create industry leading products
  • Be considered as a range expert by markets and retailers
  • Prepare and present your ranges and business related topics - with respective audience in mind - by using relevant structure and content
  • Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
  • Work independently on projects and follow up on project development
  • Key Relationships

    Maintain a strong relationship and ensure constant dialogue / feedback with

  • business unit and across other BUs
  • cross-functional team (Design, Development, Athlete Services, Partnerships, Sports Marketing)
  • markets and relevant key retailers
  • Knowledge, Skills and Abilities

  • Transport information clear and effectively - negotiate skillfully
  • Cooperate well and effectively to maintain and develop trustful relationships
  • Work independently as well as part of a team
  • Plan and prioritize daily working time effectively with the ability to work in a fast paced environment
  • Knowledge of respective product category
  • Strong analytical skills, be solution driven and result oriented
  • Ability to travel
  • Actively interested in basketball / lifestyle / fashion
  • Passion for sport
  • Requisite Education and Experience / Minimum Qualifications

  • College degree, preferably in marketing / business / textile / fashion
  • Minimum of 3-5 years Product Marketing experience with APP, FTW or, ACC background
  • Experience in performance footwear preferred
  • Experience in trade, vertical retail business model or sales is helpful
  • Fluent in English
  • PC skills (MS Office programs, especially PowerPoint and Excel)
  • Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
  • adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible

  • Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
  • Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
  • The anticipated low and high end of the base pay range for this position is $95,000 - $130,000. Actual salary will be based on various factors, such as a candidate's experience, qualifications, skills and competencies, proficiency for the role.
  • At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Los Angeles, California.
  • Though our teammates hail from all corners of the world, our working language is English.
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    Product Marketing Manager • Los Angeles, CA, United States

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