VP, Consumer and Digital Health Products

Job Summary :

The Vice President of Consumer and Digital Health Products reports to the Vice President of National Product Design and Management and is responsible for managing the annual planning, execution, and development product lifecycle for our Consumer Products. This position is responsible for a unique and broad portfolio of Kaiser Permanente (KP) products and capabilities necessary to ensure KP meets the needs of its current and prospective members across geographies and market segments.

In particular, the role will support the following important products, capabilities and strategies for Kaiser Permanente, while also partnering to create new unique solutions for the market :

Consumer Product Experience and Digital Roadmap

Core Affinity and Supplemental Products

Dental

Vision

Hearing

Value-Add Ancillary

Fitness

Chiro / Acu

Employee Assistance Program

Affinitity Product Strategy

Other

Medicare Supplemental Benefits

Over the Counter

Healthy Food Card

Other

Medical Point Solution Products

This leader must form and manage exceptional collaborative relationships with Kaiser Permanente senior leadership, national functions, and regional business leaders across both Health Plan and Care Delivery functions. This leader will use solid influencing, change management, and transformational skills to align diverse stakeholder points of view. The success of this role requires the cooperation of constituencies whose interests are not always aligned, including internal and external stakeholders with direct, matrixed or no accountability to the role.

Essential Responsibilities :

• Market Engagement
• Stays current with industry trends and emerging solutions
• Aids our selling efforts in articulating and delivering KP-s value proposition relative to our consumer product portfolio
• Understands our competitors- products and positioning
• Strategic Planning
• Provides strategic direction and leadership to develop the product strategy and performance agenda for the product portfolio.
• Aligns consumer products and / or capabilities with the needs of all markets.
• Provides direction to create clear line of sight into consumer product development priorities, and driving the mapping of a multi-year plan outlining product designs and capabilities necessary to meet and exceed market demand
• Leads all aspects of the product development lifecycle :
• Ideation | Business case | Implementation | Launch | Management | Sunset
• Strategic Execution
• Directs and leads key initiatives and strategic projects to deliver new capabilities to market, including developing the business case with support from various stakeholders
• Ensures strategy execution across the consumer product portfolio and in alignment with organizational business goals and objectives
• Makes decisions about how to best utilize dollars that are allocated, development approach, and go to market strategy.
• Delivers new products and capabilities in a compliant and a brand consistent manner
• Escalates risks / issues requiring executive leadership guidance, awareness, and / or engagement
• Performance Management
• Optimizes the product-s market / growth and financial performance.
• Advocates for strategic roadmap needs for all products through the enterprise portfolio process.
• Documents and communicates product performance in executive summaries or dashboards
• Develops and maintains policies, procedures and guardrails related to product management and capability development responsibilities
• Leads Product Performance Objective Setting and Monitoring : Building on and expanding Kaiser-s ability to performance manage our Kaiser products ensuring that we have standard measures and targets in place for product performance and an ongoing monitoring process.
• Organizational Engagement
• Requires the ability to influence, drive conversation, and decision-making with executives and senior health plan leaders.
• Partners with market leaders and functional leaders to influence and achieve alignment on product and capability needs and priorities, implementing change, monitoring performance and sun-setting products as appropriate.