Social Media Manager

Our History

In 2020, Robyn Fleming started Share The Love Outreach Organization, unofficially by reaching out to family and friends to see who needed help for Christmas during the Pandemic. Many people donated and signed up for assistance. That first year, she shipped gifts to 110 children.

In 2021, she conducted another Toy Giveaway and served 112 children. Then, in 2022, Robyn established the organization officially as a 501c3 nonprofit organization. That year, and the following year, the organization served over 270 children at Christmas.

Our Programs

Summer Sacks Full of Books Giveaway - This program was established in May 2023. The goal of the program is to provide free, diverse books to children in low income communities in the form of a book fair. We use this as an opportunity to encourage reading during the summer.

Share The Love Month - This program occurs in February and the focus is to celebrate and support teens in low income communities. Our first year, we provide teen peer leaders with $20 restaurant gift cards in appreciation of all their hard work.

Grow & Glow Experience for Teen Girls - As a part of our focus on mental, physical and emotional well-being, we provide teen girls with this workshop made just for them. The workshop is conducted by highly sought after pediatrician and author, Dr. Charnetta Colton-Poole and includes a digital copy of Dr. Colton-Poole's Grow & Glow Playbook and a certificate of completion.

Christmas Gift Giveaway - This program is our opportunity to provide families in need of assistance with food, clothing and gifts for their children so the whole family can truly enjoy the holiday season.

Role Overview

The Social Media Manager is responsible for managing the social media strategy of our nonprofit organization. They play a crucial role in creating engaging content, growing the organization's online presence, and building strong relationships with our target audience. The manager will leverage various social media platforms to promote the nonprofit's mission, increase awareness, and drive engagement with supporters, donors, and potential donors. This role requires an understanding of social media trends, excellent communication skills, and a passion for nonprofit work.

Key Responsibilities

Develop and execute a strategic social media calendar aligned with organizational campaigns, events, and initiatives.

Create compelling content (graphics, videos, captions) that reflects our values and drives engagement.

Manage and grow our presence on platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube.

Monitor analytics and adjust strategies to optimize reach, engagement, and conversion.

Collaborate with event planners, program leads, and volunteers to spotlight impact stories and community voices.

Respond to comments, messages, and mentions in a timely, mission-aligned tone.

Stay current on trends in nonprofit marketing, social media algorithms, and platform updates.

Support fundraising and awareness campaigns with targeted digital outreach.

Qualifications

Proven experience managing social media for a nonprofit, brand, or community initiative.

Strong writing and visual storytelling skills.

Proficiency in Canva, Adobe Creative Suite, Meta Business Suite, and scheduling tools like Buffer or Later.

Familiarity with analytics tools (Meta Insights, Google Analytics, etc.).

Passion for community service, equity, and literacy.

Ability to work independently and collaboratively in a fast-paced, purpose-driven environment.

Bonus Skills

Video editing and reel creation.

Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).

Knowledge of SEO and digital advertising strategies.

Perks of the Role

Opportunity to help fulfill the organization's mission and positively impact the lives of our community.

Deep connection to a mission-oriented and caring team.

Opportunity to develop and grow your leadership in nonprofit work.

How to Apply

Send your resume, LinkedIn profile and portfolio or social media samples, and a brief statement on why you would like to work with us and why you’re committed to our mission.

Seniority Level

Associate

Job Function

Marketing and Sales

Industries

Civic and Social Organizations and Non-profit Organizations

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