Brand Campaign Lead

Location

Remote, must be located in SF or NYC areas

Pay Rate

$250 / hr. W2

Role Overview

The Sage Group’s Client, a well-known leading AI company, is seeking a Brand Marketing Manager to drive execution of their highest-profile brand campaigns and initiatives. This is a contract position reporting to the Head of Brand Marketing, working at the intersection of brand strategy, campaign management, and cross‑functional leadership during critical moments for the brand.

You’ll be responsible for bringing major brand moments to life – managing complex workstreams across creative, media, product, and communications teams, ensuring flawless execution under tight timelines, and maintaining premium brand positioning across every touchpoint. This role requires someone who thrives in high‑stakes environments, can manage ambiguity, and has the judgment to make critical decisions when the pressure is on.

What You’ll Do

• Own end‑to‑end execution of major brand campaigns from brief development through post‑launch analysis.
• Lead and orchestrate multi‑agency teams (creative, media, production, PR, experiential) ensuring seamless collaboration and unified execution.
• Manage complex, matrixed cross‑functional project teams spanning product marketing, communications, social, content, enterprise marketing, legal, and operations.
• Serve as central quarterback for campaign workstreams, ensuring alignment and driving accountability across all internal and external stakeholders.
• Build strong working relationships with agency partners, setting clear expectations and driving high‑quality output.
• Coordinate campaign deliverables including creative development, media planning, content production, and activation planning.
• Manage campaign budgets, tracking spend and ensuring efficient resource allocation across agencies and channels.
• Anticipate risks and roadblocks, developing contingency plans to keep campaigns on track.
• Navigate organizational complexity, aligning diverse stakeholders with competing priorities around shared campaign objectives.

Creative Development & Brand Stewardship

Cross‑Functional Coordination

Strategic Planning & Framework Building

Performance Measurement & Optimization

Requirements

Required Experience

Skills & Capabilities

Ways of Working

Seniority Level

Employment Type

Job Function

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