Area Sales Manager (Leading Energy Drink) - Milwaukee
Position Overview :
The Area Sales Manager (ASM) serves as a dedicated sales resource in the assigned territory and is accountable for building profitable volume of America's fastest growing energy drink brand through the expansion of outlet distribution, implementation of key selling strategies, increased brand facings, and securing favorable display and merchandising footprints within the designated territory.
This role will develop account relationships that drive velocity through engagement, brand advocacy, and education with consumers and key account staff alike.
Additionally, the ideal candidate must possess an entrepreneurial spirit, be detail-oriented, and be professional in all communication.
In addition to executing the aforementioned role responsibilities, ASMs will serve as the direct report for Retail Activation Specialists who are tasked with similar activity and utilization of CRM tools.
Qualifications :
- 4 - 5 years of CPG products sales experience or similar account service within the off-premise channel
- Distrubuter management experience required
- Beverage industry experience preferred
- Strong customer service, brand marketing and negotiation skills
- Adept at networking, selling, and interacting with diverse groups of people
- Excellent communication and presentation / public speaking skills
- Ability to develop and maintain effective working relationships with all members of extended sales and brand teams
- Ability to be a passionate and enthusiastic brand ambassador for a leading energy drink brand
- Has strong Business Acumen, including Microsoft Office, Google Suite Professional communication, and Presentation development
- Results-driven and customer-focused mentality with a collaborative attitude
- Willingness to work unconventional hours to meet outlet / bottler needs (early mornings and weekends)
- Must have a valid Driver’s License and be able to drive / travel through the designated market area
Responsibilities :
Local & Key Account Programming 60% :
- Secure New Points of Distribution (PODs) and maintain a pipeline of prospects
- Gain new and increase existing brand facings, securing superior representation versus the competitive set
- Ensure all merchandising standards are satisfied within local & key accounts - this Includes the application of coupons and building displays.
- Identify consumer sampling opportunities supporting local accounts and focus territory and partner with the local field marketing team to execute.
Account Relationship Management 20% :
- Develop and execute effective sales strategies in partnership with the bottler based on local market opportunity and insights gathered through execution of the role
- Develop retailer relationships
- Respond to retailer needs, concerns, or questions
- Work with the Nutrabolt team to create and enact incentive programs to drive brand affinity and increase sales velocity.
- Assist in product delivery when needed
- Actively monitor inventory levels and review brand performance regularly with the core leadership team
Wholesaler Advocacy (10%) :
- Manage Wholesaler / Distributor incentive programming
- Attend, Participate & Lead General Sales Meetings (GSMs)
- Schedule and participate in market visits, ride alongs & spot appointments
- Secure weekly (or other) standing communication with relevant distribution stakeholders
Communication & Reporting (10%) :
- Execute sales objectives with regular tracking and progress reports
- Submit all required reporting in a timely and complete fashion to designated program stakeholders
- Utilize Greenhouse CRM tools (Repsly) to record account calls and KPI activity in real-time.
- Conduct an ongoing SWOT analysis of business management and make recommendations within reporting checkpoints (weekly, monthly, quarterly) as needed
- Collect and synthesize retailer feedback and share with the brand team
Essential Physical Functions :
- Communicates effectively both in person and over the phone, email and in presentations
- Observes associate, customer / member, or supplier behavior
- Enters and locates information on computer
- Creates documents, reports, event recaps for tracking progress and success
- Ability to lift weight in excess of 40 lbs.
- Ability to carry weight in excess of 40 lbs.
- Ability to sit / stand for prolonged periods of time
- Ability to pick up and transport POS, merchandising equipment, and product
- Must be comfortable with frequent in-person account visits
Compensation and Benefits :
- Salary : $60-$65K annually
- Bonus Potential : 30%
- Car Allowance : $500 monthly
- Communication Allowance : $75 monthly
- Wellness Benefit : $75 monthly
- Medical, vision and dental available
IND123
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