Senior Content Strategist

About the Role

Are you a storyteller who turns strategy into impact? We're looking for a Senior B2B Marketing Content Strategist to be the architect of our brand voice and the driving force behind messaging that moves business outcomes.

In this role, you'll craft high-impact campaigns, emails, landing pages, video scripts, and branded experiences that engage SMB buyers, influence decisions, and accelerate growth. You'll work closely with cross-functional teams—including Product Marketing, Sales, Comms, Engineering, and Legal—to ensure every message is on-brand, persuasive, and performance-driven.

This is a role for a confident writer, meticulous editor, and strategic thinker who thrives in a fast-paced, idea-driven environment. If shaping narratives and inspiring action excites you, this is your stage.

Key Responsibilities

• Create High-Impact Content : Develop marketing assets—emails, landing pages, video scripts, paid campaigns, and experiential content—that captivate audiences and drive measurable results.
• Translate Strategy Into Story : Turn complex briefs and business objectives into clear, compelling narratives for Marketing, Sales, Customer Success, and IT decision-makers.
• Uphold Brand Voice : Ensure messaging is consistent, clear, and tailored to different personas, channels, and buyer journey stages.
• Collaborate Cross-Functionally : Partner with Integrated Marketing, Product Marketing, Comms, Sales, Legal, and Engineering to align content with broader business goals.
• Lead Campaign Ideation : Contribute strategic insights to campaign planning and content development that maximizes awareness, engagement, conversion, and retention.
• Editorial Leadership : Review, refine, and elevate all marketing content to ensure quality, accuracy, and impact.
• Optimize for Performance : Apply SEO principles, UX best practices, and data insights to boost content visibility and engagement.
• Measure & Refine : Track content performance and use analytics to continuously improve messaging strategies.

Qualifications & Requirements