Senior Marketing Advanced Analytics

Job Description

Job Summary :

Our client is seeking a Senior Marketing Advanced Analytics to join their team! This position is located in Dallas, Texas.

Duties :

• Write and optimize complex SQL queries and Python scripts for data manipulation, automation, and analytical processes
• Analyze marketing campaign performance to identify trends, insights, and opportunities for improvement
• Build and apply causal inference and propensity models to predict customer behavior and enhance campaign targeting
• Design and execute A / B tests, including test / control setup and results interpretation, to inform marketing strategies
• Generate campaign lists and perform post-campaign analyses to evaluate effectiveness and ROI
• Leverage Databricks for big data processing and Snowflake for efficient, scalable data warehousing solutions
• Develop and maintain Tableau dashboards and visualizations to communicate insights to business stakeholders
• Collaborate with cross-functional teams including marketing, data science, and engineering to align analytics efforts with business goals
• Apply machine learning techniques to improve automation, targeting, and campaign performance
• Present analytical findings and actionable insights clearly to non-technical stakeholders to support data-driven decision-making

Desired Skills / Experience :

Benefits :

The approximate pay range for this position is between $53.00 and $76.00 . Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.