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Marketing Copywriter

Marketing Copywriter

Plutus MediaUS
23 days ago
Job type
  • Full-time
  • Remote
  • Quick Apply
Job description

This role is built for a results-driven copywriter who understands how to communicate value to B2B decision-makers and support revenue growth. You’ll be writing copy not just for brand awareness, but for sales, renewals, and client acquisition.

You’ll work closely with sales and marketing leadership to :

  • Support outbound campaigns, from email sequences to LinkedIn outreach.
  • Write persuasive ad copy aligned with B2B media buying strategies.
  • Develop sales enablement content such as case studies, one-pagers, and proposals.
  • Optimize messaging for conversions across landing pages, funnels, and presentations.

Key Responsibilities :

  • Sales-Driven Copywriting : Create persuasive copy for outbound campaigns, landing pages, and proposals that drive conversions.
  • B2B Positioning : Translate complex solutions into clear, compelling narratives tailored to decision-makers in high-ticket sales cycles.
  • Media Buying Support : Write performance-focused copy for paid campaigns (social, search, and programmatic) optimized for ROI.
  • Demand Generation : Contribute to campaigns designed to generate leads and nurture them through the funnel.
  • Sales Team Collaboration : Partner with sales to align messaging with pipeline priorities and renewal opportunities.
  • Requirements

  • Fluent in English (spoken and written).
  • Specialises in sales funnel.
  • Proven B2B marketing and sales experience , especially in high-ticket sales cycles.
  • Hands-on experience writing for media buying campaigns in a B2B context.
  • Strong understanding of conversion-focused copywriting principles.
  • Ability to collaborate across marketing and sales to achieve performance goals.
  • Benefits

  • Direct Business Impact : Your work will directly fuel client acquisition and retention.
  • Performance-Based Growth : Competitive salary + bonuses tied to revenue outcomes.
  • B2B Focus : Work with SaaS and tech companies operating at the forefront of innovation.
  • Career Development : Grow into a strategic revenue-focused marketer and copywriter.
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    Marketing Copywriter • US

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