This role is built for a results-driven copywriter who understands how to communicate value to B2B decision-makers and support revenue growth. You’ll be writing copy not just for brand awareness, but for sales, renewals, and client acquisition.
You’ll work closely with sales and marketing leadership to :
- Support outbound campaigns, from email sequences to LinkedIn outreach.
- Write persuasive ad copy aligned with B2B media buying strategies.
- Develop sales enablement content such as case studies, one-pagers, and proposals.
- Optimize messaging for conversions across landing pages, funnels, and presentations.
Key Responsibilities :
Sales-Driven Copywriting : Create persuasive copy for outbound campaigns, landing pages, and proposals that drive conversions.B2B Positioning : Translate complex solutions into clear, compelling narratives tailored to decision-makers in high-ticket sales cycles.Media Buying Support : Write performance-focused copy for paid campaigns (social, search, and programmatic) optimized for ROI.Demand Generation : Contribute to campaigns designed to generate leads and nurture them through the funnel.Sales Team Collaboration : Partner with sales to align messaging with pipeline priorities and renewal opportunities.Requirements
Fluent in English (spoken and written).Specialises in sales funnel.Proven B2B marketing and sales experience , especially in high-ticket sales cycles.Hands-on experience writing for media buying campaigns in a B2B context.Strong understanding of conversion-focused copywriting principles.Ability to collaborate across marketing and sales to achieve performance goals.Benefits
Direct Business Impact : Your work will directly fuel client acquisition and retention.Performance-Based Growth : Competitive salary + bonuses tied to revenue outcomes.B2B Focus : Work with SaaS and tech companies operating at the forefront of innovation.Career Development : Grow into a strategic revenue-focused marketer and copywriter.