Senior Content Marketing Manager

Job Description

Job Description

Fluidra is looking for a Senior Content Marketing Manager to join our team in Carlsbad, CA.

WHAT YOU WILL CONTRIBUTE

The Sr. Content Marketing Manager will play the lead role in developing the strategy, infrastructure, management, optimization, and analysis of Fluidra’s content programs for the industry’s leading brands, including Jandy, Polaris, S.R.Smith, Taylor, and others.

This dynamic, fast-paced position establishes you as a thought leader, putting you at the center of defining the company’s content strategies, execution plan, and budget allocation. The ideal candidate must be equal parts creative and analytical with a strong background in copywriting and content production. This role is responsible for driving YoY growth in KPIs such as awareness, engagement, and site traffic.  This position will lead a mix of external agencies and internal cross-functional teams to deliver impactful content campaigns across various channels, including social media, email, advertising, blogs, trade publications, and more.  This role is both strategic and hands-on, requiring exceptional communication skills, business acumen, high emotional intelligence, and the ability to build consensus and influence stakeholders at all levels.  This role includes one direct report who oversees social media content planning. Additionally, you will :

Leadership & Team Management :

• Lead the department with content campaign ideas, build support for your concepts across functional teams (leadership, product, training, 3rd party content creators, etc.), and secure budget.
• Manage social media specialist and freelance copywriters, fostering a culture of innovation and accountability.
• Establish and oversee processes for content creation, review, and optimization to ensure high-quality output.
• Manage project schedules, ensuring on-time delivery of content and seamless execution of campaigns.
• Coordinate with internal and external stakeholders to align on goals and expectations.

Content Strategy & Development :

Performance Measurement & Optimization :

Innovation & Technology Adoption :

WHAT WE SEEK

EDUCATION

Bachelor’s degree in journalism, English, Marketing, Communications, or a related field (or equivalent experience).

WHAT WE OFFER

An exciting opportunity to dive in and begin your career with a company that offers a competitive total rewards package that includes :

WHO WE ARE

Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential, commercial and wellness pool markets, globally. The company operates in over 45 countries, has over 7,000 employees and owns a portfolio of some of the industry’s most recognized and trusted brands : Polaris®, Jandy®, CMP®, S.R. Smith®, and Zodiac®. We also sell products under the Cover‐Pools®, iAquaLink®, Grand Effects®, Del® and Nature2® names. With these combined resources we’re able accelerate innovation in critical areas like energy-efficiency, robotics and the Internet of Things.

Our focus is on creating the perfect pool and wellness experience responsibly. We take our mission to heart, and our employees embody these guiding principles in everything we do :   passion for success, honesty & trust, customer collaboration, teamwork and inclusion, learn and adapt,  excellence and innovation.

Don't meet every single requirement listed? At Fluidra, we thrive on building an inclusive workspace, so if you are excited about this role and your past experience doesn't align perfectly, we encourage you to apply anyways! You may be just the right candidate for this role or another role in the organization. Fluidra is proud to be an equal opportunity employer. Fluidra recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, or any legally protected characteristic.

Expected salary range is $130,000 - $150,000. Fluidra offers a comprehensive total rewards / benefits program that includes base salary, annual bonus based on performance of individual and company objectives, competitive 401K matching, paid vacation and sick time, full range of health benefits, educational assistance, etc. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and location. Your recruiter will provide additional details on our compensation and total rewards program.