Marketing Coordinator, 81Eighty

About the Company :

81Eighty is a creative merchandising agency specializing in corporate uniforms, branded premium products, custom apparel, retail management, eCommerce, and marketing solutions. We partner with top-tier brands to deliver innovative experiences that strengthen connections between companies and their employees, customers, and communities.

Job Description :

We're looking for a proactive and detail-oriented Marketing Coordinator to support our fast-paced team. This role will assist in creating and executing client marketing campaigns, coordinating creative assets, managing email marketing, and helping drive traffic to our eCommerce platforms. You'll collaborate closely with cross-functional teams and play a hands-on role in campaign development, photoshoot support, and calendar management.

This is an exciting opportunity for someone eager to grow in a creative, client-facing marketing role with a strong focus on brand strategy and execution.

Job Responsibilities :

Assist in executing multi-channel marketing campaigns designed to increase eCommerce traffic and revenue.

Write copy for digital channels such as email, web banners, and occasionally for print materials.

Build, test, and send marketing emails via Salesforce Marketing Cloud

Report and track performance metrics following email sends and campaign launches

Coordinate with design and marketing teams to submit and manage creative requests

Provide visual direction and messaging for email, homepage, social media, and seasonal content updates.

Conduct seasonal trend research to inform marketing strategies and creative direction.

Create and maintain marketing calendars for multiple clients, ensuring timelines and deliverables are met.

Collaborate with product line managers, production, and eCommerce teams to ensure product availability for marketing features

Support lifestyle photoshoots including on-site coordination, sample prep, and logistics (10% travel required)

Join client meetings to review marketing calendars and secure campaign approvals

Requirements :

Familiarity with both traditional and digital marketing tools and platforms (preferred)

Strong ability to manage multiple tasks and prioritize effectively while maintaining keen attention to detail

Knowledge of KPIs, email marketing best practices, and digital performance metrics

Proven ability to collaborate across departments and build strong relationships with internal and external stakeholders

Adaptable and resourceful in a fast-paced environment; able to maintain productivity through shifting priorities

Excellent written and verbal communication skills

Travel flexibility for occasional photoshoots and on-site support (approx. 10%)

Experience with Salesforce Marketing Cloud and GA4 is a plus!

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