VP of Marketing

VP of Marketing

at

Eigen Labs

Eigen Labs

• builds infrastructure for a more trustworthy internet. Trust assumptions create friction;

EigenCloud

changes this by making any digital service verifiable. Built on the EigenLayer protocol, it lets developers build applications with mathematical trust guarantees instead of fragile promises.

We are looking for builders who want to solve hard problems and create technology that makes the digital world fundamentally more reliable.

The Role

As VP of Marketing, you will define how EigenCloud is understood by frontier builders across crypto, AI, and web2 as well as capital allocators and operators looking to secure this new class of apps and agents. You’ll oversee the full marketing function—spanning brand, product marketing, content, communications, community, and partner marketing—translating Eigen Labs technical innovations into clear, emotionally resonant storytelling and developing strategies to drive awareness and usage of our growing product suite.

Your Mission

Position EigenCloud as the foundation for verifiable AI and trusted applications.

Solidify EigenLayer as the institutional standard for ETH restaking and verifiable services.

Drive a cohesive narrative that connects our products into a broader vision : a programmable, verifiable cloud that accelerates human and agent coordination at global scale.

What You Will Own

Brand and Marketing Leadership :

Define and evolve the Eigen Labs brand architecture and narrative, ensuring clarity across EigenLayer, EigenCloud, and the EIGEN token. Lead a multidisciplinary team spanning brand, product marketing, content, PR / comms, and community.

Go‑to‑Market Strategy and Execution :

Drive integrated GTM strategies across our products, aligning tactics to grow adoption by developers and yield for stakers and operators while increasing awareness among enterprises.

Narrative Development and Category Leadership :

Craft compelling, technically grounded stories that position Eigen Labs as the leader in verifiable computing— from Ethereum restaking to cloud‑scale AI trust. Translate complex ideas into accessible, inspiring narratives.

Full‑Funnel Marketing and Growth :

Lead multi‑channel programs that connect brand awareness to adoption, from community and content to performance and partnerships. Use data and ecosystem metrics to guide strategy and continuously optimize.

Team Building and Mentorship :

Grow and empower a world‑class marketing organization. Foster collaboration across technical and creative disciplines, enabling the team to move fast, experiment, and scale impact.

What You’ll Do

Define and execute the long‑term marketing strategy for Eigen Labs in partnership with the Chief Growth Officer and executive team.

Lead cross‑functional campaigns across EigenLayer and EigenCloud, ensuring brand and message alignment.

Collaborate with Product, BD, and DevRel to drive launches, developer engagement, and ecosystem growth.

Establish scalable systems and processes for campaign planning, measurement, and execution.

Represent marketing priorities at the leadership level and contribute to company‑wide strategic initiatives.

Continuously refine positioning and creative execution through market insight and experimentation.

What You’ll Bring

12+ years in marketing, with experience leading integrated teams.

Proven success scaling brand, product, and ecosystem marketing across multiple products.

Fluency and experience marketing two of the following : cryptonative protocols / DeFi (especially in Ethereum ecosystem), AI tooling or agentic applications, or cloud infrastructure / developer platforms.

Strong storytelling chops; you make complex tech feel intuitive and exciting.

Experience running multi‑channel programs and managing agencies, budgets, and creative systems.

Analytical, strategic, and hands‑on, with a bias for impact.

Track record of partnering with executives and cross‑functional leaders to align marketing and business goals.

Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent experience is a plus.

Nice to Have

Experience marketing developer or infrastructure platforms across multiple products or business lines.

Background in both crypto and AI, or in bridging traditional tech with decentralized systems.

Track record of launching or rebranding products in rapidly scaling organizations.

Comfort representing the company externally at events, in media, or with partners.

Passion for building technology that makes the digital world more transparent, secure, and verifiable.

Compensation

The target base salary for this role will range between $280,000 to $330,000 USD. This range reflects compensation for candidates located in U.S. Tier 1 markets and may vary based on location. Total compensation may include short‑ and long‑term incentives and program‑specific awards.

Benefits

Competitive salary and non‑cash compensation (tokens and equity)

World‑class medical / dental / vision benefits

Remote work setup stipend

Flexible hours and a supportive remote environment

Flexible time off

401(k) retirement plan + company match

Monthly wellness benefit

Yearly off‑sites

Paid parental leave

Additional benefits for employees hired outside the US through an EOR will be offered based on specific country requirements and EOR offerings.

Equal Opportunity Employment

We are an equal opportunity employer. We search for amazing people of diverse backgrounds, experiences, abilities, and perspectives. We take care of each other to create an inclusive work environment where we love to come to work every day.

Details

Seniority level : Executive

Employment type : Full‑time

Job function : Marketing and Sales

Industries : Software Development

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