Social Media Manager (LinkedIn Ads) Job at bdo consulting in St. Louis

The Social Media Manager is responsible for managing BDO’s organic and paid social media presence across various social media channels, integrating strategic marketing messaging, materials and creative assets. The Social Media Manager will be responsible for providing strategic direction to drive consistent, relevant traffic and leads, and plays a key role in the execution and optimization of paid social media campaigns to support business objectives.

Job Duties : General Job Duties :

• Serves as a strategic internal resource to marketing professionals, industry groups, business lines, creative services, and BDO professionals (Client Service, BD, Recruiting, etc.) regarding integration of social media programs
• Works with national marketing leaders to develop and implement social media and content strategies
• Works with external agencies (advertising, PR, SEO) in developing online social media campaigns and creating specific deliverables
• Champions the BDO brand to ensure online marketing and communications reflect the firm’s messages, positioning and visual identity
• Develops online standards and processes in alignment with global standards
• Other duties as required

Social Media Job Duties :

Develops, manages, and executes the overall organic social media strategy to align with BDO’s business objectives, ensuring cohesive messaging, audience engagement, and measurable growth across all platforms

Oversees day-to-day management of all organic BDO social media accounts, ensuring timely and accurate posting, monitoring, and engagement across platforms

Coordinates with internal teams to ensure all social media accounts, content and campaigns reflect current firm campaigns, initiatives, and news

Ensures compliance with legal, regulatory, and industry-specific guidelines for all social media activity and account content

Conducts regular audits of all social media accounts to identify opportunities for optimization, consolidation, or expansion

Proactively monitors relevant social discussions about our firm, competitors, and / or industry through social media listening tools

Monitors, analyzes, and reports on organic and paid campaign performance, making data-driven recommendations to improve ROI and achieve business goals

Leads the strategy, planning, execution, and optimization of paid social media campaigns across platforms

Supervisory Responsibilities :

N / A

Qualifications, Knowledge, Skills and Abilities :

Education :

Bachelor’s degree, required; focus in Marketing, Communications, English, Journalism, or Business Administration, preferred

Experience :

Five (5) or more years of marketing or communications experience, required

Experience in the strategy, development, implementation, and ongoing management of B2B organic social media campaigns and programs, required

Experience planning, executing, and optimizing paid campaigns on LinkedIn, including audience targeting, budget management, and performance analysis, required

Three (3) or more years of  social media management experience, preferred

Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and / or banking industries), preferred

License / Certifications :

N / A

Software :

Proficient in the use of Microsoft Office Suite, required

Experience with social media management and reporting tools (i.e. Buffer, Hootsuite, Sprout Social) required

Experience with Adobe Creative Suite, Google Analytics, Airtable preferred

Language :

N / A

Other Knowledge, Skills & Abilities :

Strong understanding of LinkedIn’s advertising platform, analytics, and reporting tools to measure and improve campaign effectiveness

Excellent project management skills and organizational skills

Demonstrated ability to thrive in a fast-paced, deadline-oriented environment while effectively managing multiple projects and coordinating with both internal teams and external partners to achieve targeted outcomes.

Excellent verbal and written communication and presentation skills

Demonstrated ability to effectively manage multiple social media accounts and platforms, adapting writing style and tone to suit the unique requirements and audiences of each channel, specifically LinkedIn and X

Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels

Strong knowledge of individual platform metrics and analytic tools to measure, interpret, and optimize social media performance Understanding of and ability to communicate BDO business, marketplace and value proposition

Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment

Knowledge of B2B marketing strategies and tactics and their application in a professional services organization

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.

California Range : $80,000 - $85,000

Colorado Range : $80,000 - $85,000

Illinois Range : $80,000 - $85,000

NYC / Long Island / Westchester Range : $80,000 - $85,000

About Us

Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.

At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team.  BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.

BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits

offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions.

We are committed to delivering exceptional experiences to middle market leaders by sharing insight-driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on :

Welcoming diverse perspectives and understanding the experience of our professionals and clients

Empowering team members to explore their full potential

Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities

Celebrating ingenuity and innovation to transform our business and help our clients transform theirs

Focus on resilience and sustainability to positively impact our people, clients, and communities

BDO Total Rewards that encompass so much more than traditional “benefits.”

Benefits may be subject to eligibility requirements.

Equal Opportunity Employer, including disability / vets