Director of Digital Strategy & Marketing

Overview

The Director of Digital Strategy & Marketing is accountable for the execution and scaling of digital growth initiatives as outlined in the company’s strategic roadmap. This role is responsible for optimizing and expanding SEO and SEM marketing programs, refining product detail page (PDP) content to drive higher conversion rates, and building the internal capabilities required to sustain and accelerate performance. The Director will translate high-level strategy into operational results by managing campaigns, improving processes, and developing tools, resources, and team skills that enable long-term success. The Director will expand the company’s marketing strategy and drive structured experimentation into new channels, blending strategic vision with hands-on execution to accelerate revenue growth and strengthen competitive advantage across all online channels. Success in this role requires cross-functional leadership, data-driven decision-making, and the ability to deliver measurable results in a rapidly evolving digital landscape.

Responsibilities

• Lead the implementation of the company’s digital marketing strategy, with emphasis on scaling high-performing SEO and SEM programs across Amazon, Walmart, and Target marketplaces.
• Drive PDP optimization efforts to improve visibility, click-through rates, and conversions.
• Establish repeatable processes for keyword research, ad targeting, bid management, and conversion optimization.
• Monitor and analyze campaign performance, making real-time adjustments to maximize ROI.

Capability Building

Measurement & Continuous Improvement

Minimum Qualifications

Seniority level

Employment type

Job function

Industries

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