Director of Digital Marketing

Base pay range

$150,000.00 / yr - $210,000.00 / yr

The Director of Digital Strategy & Marketing will be a key leader driving the execution and growth of our digital initiatives. This role is focused on turning strategy into measurable results by scaling high-performing programs, refining digital experiences, and building the internal capabilities to fuel long-term success.

We are seeking a dynamic leader who thrives at the intersection of strategy and execution—someone who can build scalable systems, inspire high-performing teams, and deliver digital programs that accelerate growth across multiple online marketplaces.

Key Responsibilities

• Execution & Optimization
• Lead the rollout and optimization of digital marketing strategies, with a focus on SEO and SEM programs across Amazon, Walmart, and Target marketplaces.
• Drive product detail page (PDP) enhancements to improve visibility, click-through rates, and conversions.
• Establish repeatable frameworks for keyword research, ad targeting, bid management, and conversion optimization.
• Monitor performance and implement real-time optimizations to maximize ROI.
• Capability Building
• Build and lead a high-performing digital marketing team with clear goals, KPIs, and career development paths.
• Create in-house processes, templates, and playbooks that enable speed, consistency, and scalability.
• Implement marketing tools and technologies that strengthen analytics, reporting, and automation.
• Mentor team members to elevate expertise in SEO, SEM, and marketplace optimization.
• Strengthen cross-functional collaboration with creative, merchandising, and sales teams to ensure alignment and efficiency.
• Measurement & Continuous Improvement
• Develop and maintain dashboards in Excel, Power BI, and other platforms to track KPIs and campaign performance.
• Leverage advanced analytics and testing frameworks (A / B, multivariate) to refine strategies and boost conversion rates.
• Provide regular reporting and insights to leadership on growth performance, ROI, and new opportunities.
• Stay ahead of digital trends, algorithm changes, and competitor strategies to maintain a strong competitive edge.

Qualifications

Seniority level

Employment type

Job function

Industries

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