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Business Development Associate

Business Development Associate

ExecoDetroit, MI, US
2 days ago
Job type
  • Full-time
Job description

Business Development Associate

This is a remote position.

Job Description

Summary of the Role :

As the Business Development Associate, you will spearhead the identification and qualification of new business opportunities, focusing on enterprise-level law firms, corporate legal teams, and similar markets. You'll collaborate closely with both marketing and sales teams to maintain a robust pipeline of high-quality leads. This role requires a proactive, strategic, and results-focused professional with a proven track record in B2B SaaSpreferably in AI or Legal Tech. Experience with Contract Lifecycle Management (CLM) solutions is a major plus.

What you will do :

  • Identify high-potential prospects within target sectors, especially mid-sized to enterprise-level legal departments and law firms.
  • Engage prospective customers via multi-channel outreach (calls, emails, social platforms, etc.), consistently following up to nurture interest.
  • Leverage your knowledge of AI and legal technology trends to tailor your outreach and demonstrate value.

Pipeline Management :

  • Qualify and evaluate incoming leads, assessing product fit, budget potential, and decision-making authority.
  • Accurately document all interactions, insights, and lead status updates in the CRM (Salesforce, HubSpot, or equivalent).
  • Collaborate with Sales Managers and Account Executives to ensure a seamless hand off qualified leads.
  • Product & Industry Expertise :

  • Develop comprehensive knowledge of our Generative AI solutions, focusing on how they address common legal pain points, including contract management.
  • Stay updated on market shifts, competitive products, and best practices in legal tech to position our solution effectively.
  • Educate prospects on the benefits of integrating AI-driven tools, particularly around CLM (if relevant to their needs).
  • Cross-Functional Collaboration :

  • Provide feedback to the marketing team to refine campaigns and targeting strategies based on prospect interactions.
  • Work closely with product teams to stay informed on feature updates and roadmap items, ensuring accurate prospect communication.
  • Share market insights and emerging trends that can influence product development or sales strategies.
  • Performance & Reporting :

  • Consistently meet or surpass monthly targets (e.g., calls made, emails sent, demos booked, leads qualified).
  • Prepare and present regular SDR metric reports (conversion rates, pipeline velocity, etc.) for leadership.
  • Continuously optimize outreach strategies to enhance lead quality and increase the overall sales pipeline.
  • What you bring :

  • Bachelor's degree in Business, Marketing, Communications, or a related disciplineor equivalent work experience.
  • 3-5+ years in an SDR or inside sales role within B2B SaaS, AI, or Legal Tech; proven success in driving pipeline growth.
  • Demonstrated proficiency in Salesforce, HubSpot, or similar CRM tools.
  • Exceptional verbal and written communication abilities, with the skill to simplify complex concepts.
  • Comfortable discussing AI-driven solutions; able to integrate technical understanding into prospect conversations.
  • History of working autonomously while managing multiple priorities in a fast-paced environment.
  • Applications must be submitted exclusively through Execo's official job postings located on the following platforms :

  • Execo Careers Website : https : / / www.execo.com / careers
  • LinkedIn : https : / / www.linkedin.com / company / execogroup / jobs /
  • Indeed :
  • US & Kenya : https : / / www. / cmp / Execo-Group-Inc
  • India : https : / / in. / cmp / Execo-Group-Inc
  • UK : https : / / uk. / cmp / Execo-Group-Inc
  • Philippines : https : / / ph. / cmp / Execo-Group-Inc
  • Singapore : https : / / sg. / cmp / Execo-Group-Inc
  • Naukri : https : / / www.naukri.com /
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