Sr Manager, Product Marketing

Overview

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The Sr Manager, Product Marketing leads a team of Product Marketing Managers that collaborate with product, sales, and marketing stakeholders to drive marketing strategy for new / emerging products and bring industry-disrupting products to market. Moreover, the role functions as the business owner for those products, ensuring commercial goals are met across channels, and driving the point of view for how to maximize impact from each product. This role provides supervision, direction and coaching to Product Marketing Managers and ensures they have a deep understanding of the consumer product mindset, market position, and offerings to deliver on business goals. This position defines product positioning, messaging, and content strategy across the customer life-cycle to engage our customers and enable profitable growth for each product.

Job Responsibilities

Selects, manages and evaluates a team of Product Marketers. Provides ongoing coaching, guidance and individual professional development to direct reports.

Functions as business owner for a portfolio of T-Mobiles products, and as the SME on sales performance, customer needs and pain points, product roadmap, and in-market / planned initiatives for each product.

Increases sales pipeline and prospects by developing product positioning, value propositions and messaging that resonate with customers and produce the source messaging blueprint.

Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins.

Oversees the creation of product content to be used both internally and externally, including collateral, data sheets, technical briefs, whitepapers, videos and customer-facing presentations.

Supports team in facilitating presentations, webinars and training sessions to non-technical audiences.

Drives team to collaborate and build effective sales tools, training materials, FAQS that enable sales, SEs and partners to sell effectively.

Supports launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.

Works across the team and cross-functionally to monitor and report on the performance of products and communicate results of related sales and marketing efforts to key stakeholders.

Uses business and financial analysis to drive strategy, product retention and support up-sell / cross-sell strategies.

Also responsible for other Duties / Projects as assigned by business management as needed.

Education and Work Experience

Bachelor's Degree in Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)

7+ years of experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)

2+ years supervisory and / or leadership experience ( Required)

Knowledge, Skills and Abilities

Leadership : Strong leadership skills with proven ability to drive individuals and teams toward results; capacity to effectively provide feedback and coaching, able to mentor and guide individuals and / or teams. (Required)

Go-To- Market Strategy : Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)

Segmentation : A strong technical foundation, including experience delivering segment-specific solutions (Required)

Customer Experience Management : Extensive customer interaction experience and customer success storytelling (Required)

Communication : Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required)

Project Management : Proven interaction, interface and project management with cross-functional teams including product management, marketing programs / campaigns, demand generation, field marketing and sales (Required)

Product Management : Knowledge of product management best practices, agile methodology (Preferred)

At least 18 years of age

Legally authorized to work in the United States

Additional Details

Travel : Travel Required (Yes / No) : Yes

DOT Regulated : DOT Regulated Position (Yes / No) : No

Safety Sensitive Position (Yes / No) : No

Base Pay Range : $140,500 - $253,500

Corporate Bonus Target : 20%

The pay range above is the general base pay range for a successful candidate in the role. The actual starting pay will vary within this range based on location, qualifications, and experience. For pay lookup by hiring location, see the pay lookup page.

At T-Mobile, employees in regular roles are eligible for annual bonuses or periodic incentives based on role and performance. Some positions are eligible for monthly bonuses. Details vary by location and role.

Pay information, benefits and eligibility : Full-time and part-time employees have access to medical, dental, vision, 401(k), stock grants and purchase plan, paid time off, holidays, family leave and other benefits. For more, see the benefits page. www.t-mobilebenefits.com

Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesnt have a corporate ladder its a jungle gym of possibilities. We love helping our employees grow in their careers. By applying for this opportunity, youre living our values and investing in your career growthyoure unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, disability, or any other status protected by law. Discrimination or harassment based on these factors is not tolerated.

Talent comes in all forms at the Un-carrier. If you need reasonable accommodation at any point in the application or interview process, please email ApplicantAccommodation@t-mobile.com or call 1-844-873-9500. This contact channel is not for applying or inquiring about a position unrelated to accommodation.

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