Manager, Brand Experience

Manager, Brand Experience

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today's evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. The Manager, Brand Experience is the driving force behind how SHRM shows up in the worldlive, digital, and everywhere in between. This role owns SHRM's flagship event brand experience, shapes our brand storytelling, and oversees our social media agency strategy and execution. This person thrives where marketing strategy meets creative storytelling. They bring an agency mindsetthinking big, moving fast, and delivering excellence every time. With a passion for connection, this leader transforms SHRM's brand into experiences that drive awareness, engagement, and business results. The ideal candidate has agency experience working with major brands, a solid grasp of modern marketing practices, and knows how to manage creative teams, budgets, and partners. They are a motivator, a connector, and a storytellerready to make SHRM's brand unforgettable.

Responsibilities

• Own and lead the SHRM brand experience at major events, including concepting, creative development, production, and on-site execution.
• Develop and drive brand storytelling across campaigns, content, and activationsconnecting audiences to SHRM's mission in meaningful ways.
• Oversee social media strategy and agency partnerships, ensuring best-in-class brand presence and engagement across platforms.
• Manage and mentor a high-performing team (two direct reports) and guide agency partners for aligned, impactful execution.
• Lead creative agencies from briefing through activationcollaborating with strategy, creative, and production teams to bring ideas to life.
• Own and manage budgets for events, activations, and brand campaigns; ensure efficient use of resources with strong ROI.
• Partner with marketing, communications, events, and sales to ensure cohesive brand expression across all touchpoints and measurable marketing outcomes.
• Track brand and campaign performance, audience sentiment, and engagement metrics; use insights to inform marketing and brand strategies.
• Represent SHRM as an on-site brand ambassador; travel and occasional weekend work required for major events.
• Stay ahead of cultural, workplace, and marketing trends to position SHRM as an innovative, relevant global brand.

Education & Experience Requirements

Knowledge, Skills & Abilities

Physical Requirements

This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include : prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment. Occasional standing, walking, bending, and reaching. Ability to lift and carry up to 30 pounds as needed. Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Position (3 Days In-Office, 2 Days Remote) : This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8 : 00AM 9 : 00AM and concluding between 5 : 00PM 6 : 00PM.