Marketing Director, Campaigns - MARKE002127

Marketing Director, Campaigns

This existing vacancy is open to candidates that reside in the United States. The Marketing Director, Campaigns is responsible for driving pipeline creation and acceleration through integrated campaigns that span TOFU, MOFU, and BOFU programs. This person will lead our campaign strategy and execution across key buyer segments (e.g., Mid-Market, Enterprise) and prioritized multi-product strategies in close partnership with Sales, Product Marketing, Demand COE, Content, and Marketing Ops. This role bridges strategy with execution, designing scalable campaign frameworks while rolling up sleeves to ensure we deliver predictable, high-quality pipeline growth. The ideal candidate thrives in a scaling environment and brings a proven ability to lead cross-functional collaboration, campaign design, and team development.

Primary Duties and Responsibilities :

• Pipeline Ownership & Campaign Strategy
• Own funnel metrics and quarterly marketing sourced pipeline targets across sales segments and products
• Develop full-funnel integrated campaign strategies that connect thought leadership programs with how each segment buys, from awareness through opportunity acceleration
• Translate GTM priorities into marketing campaigns aligned to segment needs, sales programs (with rev ops / sales partner), and product narratives
• Integrated Program Development
• Build segment-specific plans combining digital, content, events, and partner marketing motions to reach and convert target accounts
• Lead campaign calendars to manage timing, prioritization, and executional capacity across programs
• Champion the creation and adoption of campaign briefs, campaign playbooks, and post-campaign analysis templates
• Identify and test new use cases for AI in campaign planning and execution - stay on top of trends for demand and campaign marketers
• Sales & Marketing Alignment
• Act as the key marketing partner for Sales leaders across Mid-Market and Enterprise segments
• Facilitate ongoing campaign reviews, feedback loops with Demand Engagement and Sales to align on goals, refine plays, and course-correct in real time
• Cross Functional Partnership
• Work closely with Product Marketing to map messaging and sales plays to campaign structures
• Build connective tissue between the Campaigns function and Demand COE, Product Marketing, and Content
• Partner with the Demand COE to align campaign mechanics with channel strategy (email, webinar, content syndication, paid media)
• Coordinate with Marketing Operations to establish clear measurement, campaign attribution, and performance tracking

Minimum Skills and Qualifications :

Prefer ed Skills and Qualifications :

What are the benefits and perks of working at VelocityEHS?

You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can review all our perks and benefits by visiting our career page!