Sales Executive
Creative Artists Agency (CAA) is the world's leading entertainment and sports agency, with offices in Los Angeles, New York, Nashville, London and Beijing. Founded in 1975, CAA represents many of the most successful professionals working in film, television, music, theater, video games, sport, and digital content, and provides a range of strategic marketing and consulting services to corporate clients.
Media & Entertainment Partnerships Department
CAA's Media & Entertainment Partnerships department strategically partners brands and today's most compelling content and storytellers for the development, financing and marketing of films, TV shows, and digital content. The Media & Entertainment Department has a passion and purpose to redefine how brands and entertainment intersect and make premium entertainment with brands.
In addition to representing the top storytellers and content we also represent today's most influential studios, platforms, streamers, and entertainment brands, forging strategic partnerships and content marketing partnerships with leading global advertisers. Some of these clients include Apple TV, Warner Brothers Theatrical, Activision and Disney.
The Role
We are seeking a Sales Executive to source and execute strategic, brand partnership deals and drive revenue across the department's diverse portfolio. This role will be responsible for selling original content and promotional partnerships on behalf of notable entertainment and media clients. We are looking for those with a proven track record of building successful, large scale partnerships, navigating complex deal cycles, and expanding accounts over time.
Responsibilities :
- Lead projects including co-marketing opportunities, creator-led content, Film, TV, etc. end to end, from shaping pitches to developing brand target lists to prospecting, pitching, and closing partnership deals.
- Work with our strategic Creative team to shape go-to-market narratives and proactive pitches aligned to brand objectives.
- Build incremental revenue streams by creating net new opportunities in key brand and agency marketplace to educate and sell content and talent capabilities
- Provide thought leadership to clients, growing relationships and accounts over time
- Build and strategize on how to package opportunities inclusive of : Talent, Distribution, Data, Promotion / Marketing, ROI / Measurement
- Communicate the unique value proposition of our team and clients to brands and agencies through meetings, presentations, and marketing materials
- Utilize strong prospecting skills to source new partnership opportunities for clients
- Conduct initial outreach to prospective brand partners, track communications and handle follow-ups
- Communicate our client's unique value proposition to brands and agencies via email, calls, meetings, presentations, and marketing materials
- Develop and nurture relationships with decision-makers at brands, studios, networks and platforms to create and pull through opportunities for clients.
- Maintain pipeline discipline, forecasting revenue accurately and documenting deal flow
Qualifications :
18+ years of proven sales experience within a global media and entertainment company and / or agency environment with a focus on entertainment, media, and contentKnowledge of the spectrum of content partnerships, from integrations to co-marketing to co-financingWide-ranging Rolodex of brand-direct and AOR decision-makersProven experience originating and closing mid-6 and 7 figure+ dealsStrong commercial instincts with the ability to negotiate terms and structure and close complex and creative dealsEntrepreneurial mindset and approach : self-motivated, resourceful, innovative, forward-thinking, accountable, and committedWritten and oral pitching expertiseExperience working with production companies, talent, and global media and entertainment companiesExperience in team building and ability to navigate a complex negotiationExceptional communicatorFamiliarity with SalesforceWillingness / ability to travelLocation
This person will be based in the Los Angeles or New York office Monday - Thursday, with the flexibility to work remote on Friday.
Compensation
The annual base salary for this position is in the range of $200,000 - $250,000. This position also is eligible for benefits and discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.