Director of Performance Marketing, (Remote in Arizona)

Director of Performance Marketing

Reporting into the VP of Product Marketing, this role will lead a growing team to acquire customers through various marketing channels (SEM, Social, Display, Video, Affiliate, App Marketing and more). We are looking for an experienced performance marketing leader with strong analytical skills, business acumen, and a deep understanding of Paid Channels. This function will play a critical role in owning business KPIs such as Visits, Gross Conversions, and CPA.

Key Objectives :

• Manage Paid Search and Emerging Channels to an efficient CPA. Identify and scale new opportunities for growth across channels
• Own a significant 8-digit paid marketing budget. Own KPIs by measuring effectiveness and impact on key business outcomes
• Develop strategic roadmaps and partnering with cross-functional teams for building automation, scalable tools and optimizations around marketplace dynamics and customer LTV
• Communicate vision and results to the executive team and influence key decisions
• Manage relationships with cross-functional teams (BI, Finance, Ad Ops, Product, Tech) and external partners (Google, Bing, Facebook, measurement partners, agencies, etc.)
• Lead, coach, and grow a high-performing team that is engaged and motivated to achieve Rocket Lawyer's mission
• Establish standards for testing, tracking, reporting and measurement

What you'll need :

Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!

Benefits & Perks :

Interview Process :

Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.

All your information will be kept confidential according to EEO guidelines.

Compensation : Base salary range by location :

Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process.