Marketing & BD Analyst
Location : Marina One, Singapore
Full-Time Position
Overview
NUMB 川麻记 is a modern Chinese F&B brand known for its bold Sichuan flavours and immersive dining experiences. We're building the next-generation Chinese dining brand — modern, memorable, and media-savvy. With stores across Singapore and growing regional presence, we're now hiring a versatile Marketing & BD role to support our rapid growth.
This is a cross-functional role ideal for someone who is entrepreneurial, highly organised, and eager to contribute across marketing, operations, and data strategy.
Key Responsibilities
- Marketing & Influencer Management Plan, execute, and monitor digital campaigns (Instagram, 小红书, WeChat, etc.)
- Manage influencer collaborations and KOL partnerships — from outreach to execution
- Coordinate content creation : campaign visuals, product launches, brand storytelling
- Maintain posting calendars and ensure consistent brand presence across channels
- Plan and promote marketing initiatives around new products and seasonal promos
External Corporate Functions & BD
Liaise with external clients and partners for corporate catering ordersCoordinate fulfillment and delivery logistics for events and group functionsRepresent the brand in key account management, client communication, and special projectsSupport strategic brand collaborations and partner marketing initiativesAssist in organising product tastings, corporate activations, and event hostingData Analytics & Internal Support
Track daily / weekly / monthly sales, engagement, and campaign performanceGenerate insights from sales reports, customer feedback, and digital engagementSupport internal hiring / HR campaigns — e.g., job listings, candidate coordinationAssist in planning and reporting for product launches, pricing, and performance metricsMaintain internal dashboards and automate repetitive tasks (Excel / Sheets / Python preferred)Who You Are
Bachelor's degree in Business, Marketing, Communications, or a related field1–3 years of experience in marketing, analytics, operations, or BD supportFluent in English and Mandarin (spoken and written) — essential for KOL / corporate commsComfortable with Excel / Google Sheets; bonus if you know basic VBA, Python, or automation toolsDetail‑oriented, organised, and thrives in a fast‑paced, high‑growth environmentPassionate about food, storytelling, and building something from the ground upWhat We Offer
Entrepreneurial, fast-moving team with direct access to brand foundersCareer growth across marketing, analytics, and BD verticalsReal impact — you'll shape campaigns, improve ops, and close dealsFree food tastings + plenty of creative runwayCross‑market exposure in Singapore and international expansion projects#J-18808-Ljbffr