Marketing Manager for a growing CPG/Consumer Product Goods wholesale/distributor/eCommerce company

Marketing Manager

Job Description :

The Marketing Manager is responsible for managing the company's marketing initiatives. Uses market research and analysis to direct marketing strategy and planning.

Oversees the production of all promotional materials and marketing campaigns / trade events for retail and eCom initiatives.

Reports marketing and sales results to senior executives. We are a cohesive team of talented and knowledgeable individuals seeking a new team member with equally strong marketing management and technical skills.

Here’s an opportunity to work with some of finest and most passionate individuals within the toy industry!

Specific Duties and Responsibilities :

• Establish B2B marketing goals with the sales team.
• Create and execute B2B product email campaigns.
• Analyze and track POS performance at an item level to drive decision making, while keeping informed of competitive activity in the category.
• Partner with Licensors, communicating the brands performance in the lifestyle category and working together to develop holistic brand plans that leverage the entertainment property.
• Licensor Royalty Reporting.
• Research and analysis market trends, consumer demographics, competitor products, and other relevant in- formation to form marketing strategies for each IP.
• Develop detailed marketing plans / campaigns for all media channels and retail partners.
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects across the entire company.
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
• Represent the company's marketing department in important buyer meetings.
• Works within the department budget to develop cost-effective marketing plans for each product or service.
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives.
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
• Tradeshow planning and execution.
• Ability to work independently (self-motivated).
• Complete projects within required timeframes.
• Constant problem solving.
• Communicate and tie together all departments for product launches.
• Advanced skills in Microsoft Access, Excel, Word, PowerPoint and Outlook.
• Interviews, hires, and trains marketing staff members.

Preferred Skills and Experience :

• Bachelor’s Degree in Marketing, Business or a Related Field.
• 5+ years, consumer product / brand management experience in a new product-oriented industry
• Knowledge of working within Toy Industry (plush discipline preferred), Entertainment, or other Pop Culture Industry
• Knowledge of Marketing Strategies, Media Channels, Client Relationships, Creativity, Adaptability, Re-search, Analysis, Writing, Public Speaking, Interpersonal Communications, Leadership, People Management, Detail- Oriented, Budgeting, Organization, Multi-Tasking.
• Ability to adapt to and manage changing priorities independently in a fast-paced environment
• Ability to manage multiple projects simultaneously with superior attention to detail
• The position requires light travel of 6+ times per year
• Proven ability to do whatever it takes to get the job done while taking initiative and pushing projects for-ward under tight deadlines
• Ability to effectively represent brand internally and externally
• Motivated by challenges and possesses a robust sense of curiosity
• Passionate about driving brand growth by better meeting consumer needs
30+ days ago