Product Marketing & Content Manager

Product Marketing & Content Manager

At Podium, our mission is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real, paying customers. Every day, millions of workers use our AI lead conversion and communication platform to help them get more leads and make more money.

Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes' Next Billion Dollar Startups, Forbes' Cloud 100, the Inc. 5000, and Fast Company's World's Most Innovative Companies.

At Podium, we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass, guiding daily behavior and decision-making, and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission, Podium will be a great place for you!

The Role

We're looking for a Product Marketing Manager to lead Podium's go-to-market product release and content development efforts, across Podium's verticals of focus (e.g. Auto, Home Services, Medspa). This is a high-visibility, high-impact, high accountability for someone eager to operate like a "GM" and be a critical driver of Podium achieving our revenue generation goals.

You'll own go-to-market release strategy, launch execution, enablement, content generation (utilizing AI) and ongoing adoption. You should be equally comfortable developing high-level positioning and strategy as you are rolling up your sleeves to write web content and white papers, as you are coordinating cross functional launches, enabling the field, or executing campaigns directly where needed.

This role is for someone who can turn customer insight into strategy, and strategy into content that drives revenue. You love driving coordination across stakeholders, defining positioning, and executing initiatives with urgency and ownership to get things done.

Key Responsibilities

Launch & GTM Strategy

• Build and own launch prep and coordination for your vertical : map milestones, assign tasks to product / marketing / sales, and hold owners accountable.
• Define positioning, messaging, and high-level selling strategy.
• Package the full "bill of goods" (sales decks, objection handling docs, demo scripts, FAQs, one-pagers) and deliver to Sales & CX ahead of launch.
• Draft launch materials, including email campaigns, sales talk tracks, website copy, and landing pages in service of accelerating sales for our GTM teams
• Partner with demand gen and events teams to activate launches at tradeshows, VMM campaigns, and webinars.
• Own website updates to keep product pages and positioning current with the latest launches
• Set KPIs and track performance weekly. Define clear success metrics for launches and campaigns (pipeline created, adoption, asset usage).
• Maintain a vertical launch calendar and content tracker to ensure visibility across marketing, product, and sales, report out on it weekly.

Content & Insights

What You Bring

Benefits

Operating Principles

At Podium, we hire people who thrive in high-ownership, fast-paced environments. We live by our principles : extreme urgency, impact over activity, founders' mentality, and raising the bar for each other. If that excites you, you'll fit right in.