Manager, Regional Digital Marketing and Communications

Job Description Summary

We are seeking a Manager, Regional Digital Marketing and Communications to lead the development and execution of strategic, integrated marketing communications plans that align with business objectives across a defined portfolio. This role translates marketing goals into impactful, measurable campaigns and manages agency partnerships to deliver high-quality creative content.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Key Responsibilities

Collaborate with regional marketing teams to build and implement omnichannel communication strategies, ensuring alignment with brand positioning and customer insights.

Be responsible for creative development, messaging, and tactical execution across digital, print, video, and event channels.

Own and develop campaign, media and creative briefs for all campaigns, ensuring alignment with strategic objectives, audience insights, and brand voice.

Manage internal and external agencies, serving as a creative translator to ensure deliverables meet business needs and brand standards.

Lead project management efforts, ensuring campaigns are delivered on time, within budget, and with clear performance metrics.

Ensure compliance with copy approval processes and MarTech systems (e.g., Veeva Vault, Showpad, Marketo, Salesforce).

Maintain strong cross-functional collaboration with Sales, Marketing, and Clinical teams to ensure effective communication and operational excellence.

Qualifications

Bachelor’s degree in marketing, communications, or related field required (advanced degree preferred).

Minimum 3 years of content management experience required, ideally in B2B healthcare.

Proven experience managing creative agencies and delivering digital, print, and video campaigns required

Strong project management and communication planning skills required

Proficiency in Microsoft Office and familiarity with marketing technology platforms required

Willingness to travel 10–20% required

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and / or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

USA UT - Salt Lake City

Work Shift

NA (United States of America)

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$114,600.00 - $189,100.00 USD Annual