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Marketing Manager
Marketing ManagerLatitude • Gaithersburg, MD, US
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Marketing Manager

Marketing Manager

Latitude • Gaithersburg, MD, US
6 days ago
Job type
  • Full-time
Job description

Marketing Manager

We are looking for a dynamic and innovative leader in the Marketing industry, committed to delivering high-quality products that improve lives. This individual will play a crucial role in executing marketing strategies, managing external agency relationships, and driving brand awareness through various channels.

Responsibilities

  • Develop and execute integrated marketing campaigns to drive brand awareness and generate leads.
  • Collaborate with external advertising agencies to manage campaigns, ensuring consistency, quality, and alignment with brand objectives.
  • Create and manage marketing materials such as brochures, digital content, and advertisements.
  • Analyze marketing performance and provide recommendations for optimization and growth.
  • Manage and coordinate trade show and event planning, including setup, logistics, and post-event analysis.
  • Maintain up-to-date knowledge of industry trends, competitor activities, and consumer insights in the pharmaceutical or cosmetics sectors.
  • Build and nurture relationships with key stakeholders, including vendors, agencies, and cross-functional teams.
  • Assist in the development of annual marketing budgets and ensure proper allocation of resources.
  • Support the development of product positioning and messaging that resonates with target audiences.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum of 3+ years of experience in marketing, preferably within the pharmaceutical, cosmetics, or related industries.
  • Proven experience working with external advertising agencies to deliver effective marketing campaigns.
  • Strong experience in trade show and event planning, including logistics and setup.
  • Exceptional written and verbal communication skills.
  • $75,000 - $95,000 a year

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