Manager Brand Marketing

Manager Of Brand Marketing

At Nestl Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

At Nestl Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.

The Manager of Brand Marketing at Nestl Health Science plays a crucial role in driving the strategic planning and execution of marketing plans for NUUN Hydration. This position independently leads cross-functional teams-including Sales, Digital, R&D, Operations, Supply Chain, Regulatory, Medical Affairs, Legal, and external agencies-to achieve sales and profit objectives. By leveraging strong marketing expertise with minimal supervision, the Manager maximizes the potential of the product line, ensuring market leadership and enhancing customer engagement, ultimately contributing to the organization's growth and success.

This position will be either a remote or hybrid role based on the selected candidate's geographic location. Preference will be given to applicants who live within a commutable distance of Bridgewater, New Jersey / Tri-State area, Chicago, Illinois, Palm Beach Gardens, Florida and / or within the Long Island, New York areas.

Short and Long-term Platform / Product Line Management

Identifies consumer insights relative to assigned platform and product

Leads all activities of assigned platform / product lines and assigned programs

Works with Operations and Customer Strategy Team to create monthly sales forecast

Develops and manages platform marketing and promotion budget

Develops functional requirements for product enhancements and new products to ensure that requirements identify the market need / problem, and leads cross functional team to develop the solution that best meets the market need / problem

Determines required marketing mix to support annual / strategic plan objectives

Provides direction and collaborates across the organization as appropriate for the development of marketing programs and marketing literature that compliment product and channel needs

Works with supply chain to ensure customer satisfaction

Assists Sales / Customer Marketing in pricing and bid preparation

Annual Marketing Plan and Budget

Develops and executes the annual marketing plan for the platform and assigned program

Establishes platform / product sales, profit and A&P marketing budgets

Lead in launch communications for new and renovated items and assists in development with I&R teams

Measures and monitors performance against plan and program effectiveness

Modifies plans or implements corrective actions as necessary

Competitive / Market Analysis

Evaluates industry trends, competitive situation, customer feedback, technological advances and converts insights to marketing requirements

Formulates and executes successful competitive research and action plan development

Sales Support and Interface

Develops channel specific marketing strategy and programs in collaboration with Customer Strategy Team

Serves as Marketing lead in the development of the annual playbook

Responds to product and platform related questions in support of sales team

Provides and supports sales training for cross-functional teams

Participates in appropriate trade / customer functions

Participates on customer teams and customer presentations as appropriate

Requirements :

Bachelor's degree in business, healthcare administration, marketing, or a related discipline; MBA preferred

5+ years' experience in Marketing

Proven success in consumer-packaged goods

Expertise in forecasting and analytics

Adaptable to entrepreneurial environments and effective during periods of change

Experience working with lifestyle brands a plus!

Proven track record in driving results through business analytics, strategy development, and marketing programs

Strong analytical skills in research assessment, business performance, and financial data

Expertise in financial planning and P&L management

Skills :

Exceptional written and verbal communication skills, with the ability to present ideas to senior leadership

Confident in proposing new ideas and challenging existing norms with well-founded justifications

Demonstrated leadership presence with strong negotiation and persuasion abilities

Skilled in storytelling and assessing innovative business opportunities

Proven track record of cross-functional collaboration and leading teams and agency relationships

Strong problem-solving mindset, from issue analysis to strategic and tactical planning

Effective timeline and critical path management

Deep consumer understanding, including positioning and insights

Collaborative team player with excellent interpersonal skills

Motivated and eager to learn from industry leaders in CPG

Passionate about the health and wellness sector

The approximate pay range for this position is $120,000- $150,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.

Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and / or benefits packages may vary depending on the position. Learn more at :