Assistant Director, Digital Marketing (7552U), Intercollegiate Athletics - #80962

Overview

Assistant Director, Digital Marketing (7552U), Intercollegiate Athletics - #80962 at University of California, Berkeley.

Join to apply for the Assistant Director, Digital Marketing (7552U), Intercollegiate Athletics - #80962 role at University of California, Berkeley .

About Berkeley : At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff. As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value. We are looking for applicants who reflect California\'s diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups. Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities.

Departmental Overview : The Department of Intercollegiate Athletics consists of more than 250 staff members and coaches and sponsors 30 varsity sports programs. These programs include more than 850 student-athletes who participate annually within the NCAA. We are currently seeking a Director, Digital Media. We are looking for a creative and forward thinker who can lead talented people, is analytical and strategic, and can also execute marketing campaigns.

Position Summary

The Director, Digital Media will help Cal Athletics shape its communications strategy to develop a single view of the customer, refine the customer journey, and deliver personalized content across all channels and devices. This position will be responsible for developing and leading the department’s overall email marketing plan to help create, launch, manage, and optimize segmented and targeted programs in support of demand generation, retention, and customer loyalty. It will also lead the grassroots marketing plan and engage with additional stakeholders. The First Review Date for this job is : 09 / 19 / 2025.

Responsibilities

• Coordinates activities including events and promotional materials and products designed to promote awareness of the department and / or campus services, programs or products within the campus community or to the general public.
• Manages strategy and creative development process for all sales, renewal and retention email and marketing automation campaigns, providing direction and overseeing execution including design, testing, optimizing, and reporting.
• Assists other staff on email and marketing campaigns for their assigned sports / units.
• Works closely with Assistant AD of Sales to determine sales strategy and campaign outlines.
• Works directly with CRM manager to accurately pull seed lists, and filter segments for campaigns.
• Coordinates design, production and distribution of publications and other promotional materials, including internet or web materials, press releases, advertisements, catalogs, brochures, flyers, signage, A / V presentations, displays, exhibits, et cetera.
• Leads departmental social media strategy, campaigns and postings for main department accounts.
• Advises other staff on strategy, engagement, grassroots efforts, and how to incorporate other units into social media posts / campaigns.
• Monitors accounts for potential breaking news and issues management.
• Researches trends and current pop culture events to ensure Cal Athletics accounts are timely and consistently in the conversation.
• Maintains social media accounts for assigned teams / units.
• Researches, analyzes, monitors and evaluates marketing and / or sales efforts for effectiveness, reporting results to appropriate higher levels of administration.
• Plan and execute engagement / promotional plans for assigned teams / programs.
• Serve as “Show Director” for their specific sport responsibilities.
• Research new and different promotional ideas to drive attendance to games.
• Establishes and maintains contacts with internal and external marketing professionals and vendors; e.g. artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, et cetera.
• Monitors marketing and advertising sub-budget(s) for units / sports as assigned, ensuring that budget goals are met; as required, meets revenue-generating goals through effective relationships with external sources.
• Builds relationships with outside companies and organizations.

Support the development and execution of comprehensive social media strategies across platforms (Instagram, X, Facebook, TikTok, LinkedIn, etc.).

Other, including professional development.

Required Qualifications

Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of California\'s Compensation & Benefits website. Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience. The budgeted annual salary range that the University reasonably expects to pay for this position is $82,800.00 - $85,000.00. The full range for this classification is $82,800.00 - $149,800.00.

This is a full-time (40 hours / week), career position that is eligible for UC Benefits.

This is an exempt monthly-paid position.

How To Apply

Other Information

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

Referral Source info : This job is part of the Employee Referral Program. If a UC Berkeley employee is referring you, please select the Referral Source of "UCB Employee" and enter the Employee\'s Name and Berkeley E-mail in the Specific Referral Source field.

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