Product Marketing Manager

Product Marketing Manager

SOCKET is the first chain abstraction protocol. SOCKET was founded in 2022 with the mission to solve increasing fragmentation between assets, rollups & chains.

Over the last 3 years, SOCKET has facilitated over $23bn in volume. SOCKET is leveraged by the top protocols & applications in the space like Coinbase, MetaMask, Kraken, OKX, Rabby, CowSwap, Zeal, Matcha Coinbase, Rainbow, Aevo, Matcha & more.

Bungee is a liquidity marketplace build by SOCKET protocol. Bungee enables users to swap into any asset across 30+ chains with a fast, gasless swap experience.

Role & Responsibilities

As a Product Marketing Manager at SOCKET you will be responsible for developing and executing marketing campaigns across all product work streams including : defining positioning, messaging, and creative, by analyzing market trends, target audiences, and work cross-functionally with product, engineering, design and leadership to ensure successful product launches and customer adoption.

• Develop and execute go-to-market campaigns for products and features, including target audience identification, creative brief development, brainstorming, creative direction, copywriting, and performance reporting.
• Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors.
• Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users.
• Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments.
• Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness.

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