Senior Marketing Operations Manager

Job Description

Job Description

Description : About Veryon

Veryon is a leading aviation software and technology company serving 7,500+ customers in over 130 countries . We empower aviation teams to maximize uptime, efficiency, and safety through customer-driven innovation and world-class service.

About the Role

We’re seeking a Senior Marketing Operations Manager to lead the strategy, execution, and optimization of our marketing operations and marketing planning process. In this role, you’ll oversee our marketing technology stack, CRM and marketing integrations and processes, analytics, and report to drive efficiency, alignment with Sales, and scalable growth. You’ll also support the CMO in developing and managing an annual planning process that codifies the marketing team’s strategies, tactics and KPIs for the upcoming year

You’ll be the operational backbone of our marketing team—owning systems, data, automation, and process improvements that directly impact revenue performance.

Requirements : Key Responsibilities

• Own and drive a comprehensive marketing analytics approach; define marketing KPIs, build dashboards and reports, identify areas for performance optimization, and measure marketing effectiveness and ROI.
• Own and drive a comprehensive marketing planning approach that articulates the annual strategies, tactics, and KPIs for the team and includes quarterly updates.
• Partner with Demand Generation, Sales, Revenue Ops, and Customer Success teams to build and align on annual / quarterly pipeline forecasts.
• Develop and manage lead scoring models, lead routing, lead nurturing, and data hygiene processes.
• Optimize marketing automation, reporting, and campaign tracking across all channels; implement multi-touch attribution solution.
• Own and optimize the marketing tech stack (HubSpot, Salesforce, attribution and ABM tools).
• Evaluate and introduce new technologies to enhance personalization and scalability.
• Ensure compliance with GDPR, CCPA, and data governance best practices.

Requirements : Key Responsibilities

Preferred :

Our Core Values :