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Revenue Growth & Field Activation Specialist
Revenue Growth & Field Activation SpecialistJustworks • New York, NY, US
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Revenue Growth & Field Activation Specialist

Revenue Growth & Field Activation Specialist

Justworks • New York, NY, US
14 hours ago
Job type
  • Full-time
Job description

Revenue Growth & Field Activation Specialist

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Who We Are

At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Who You Are

As a Field Activation Specialist, you will drive the execution of strategic go-to-market (GTM) plays across Sales, Customer Success, and Partnerships. You will own the creation of field toolkits and the campaign-level activation efforts aligned to key growth priorities (e.g., upsell, retention, and channel motions). You are a solutions-oriented and agile collaborator who can quickly translate strategic goals into actionable resources for frontline teams. The ideal candidate has a comprehensive understanding of revenue roles, a customer-first mindset, and the ability to leverage data and tools to enhance program impact.

Key Responsibilities

  • Strategic Program Design : Design programs that leverage multiple learning modalities—including live training, e-learning, workshops, videos, microlearning (bite-sized modules), and on-the-job resources—while incorporating current trends in enablement and learning design to maximize engagement and retention.
  • Field Toolkit Development : Build and maintain practical resources and toolkits, such as scripts, email templates, customer-facing decks, and battlecards, to support the execution of GTM plays.
  • Campaign Activation : Plan and lead activation communications to ensure high field engagement and adoption of new strategies.
  • Tool and AI Utilization : Act as a subject matter expert on core enablement and revenue tools—including Gong, Salesforce, Salesloft, learning management systems, and other platforms used to deliver, track, and measure enablement. Leverage AI technologies to improve efficiency, personalize learning experiences, and enhance overall program impact.
  • Collaboration & Feedback : Work closely with cross-functional partners in Product, Sales, Marketing, and Operations to design programs and establish feedback loops that ensure continuous improvement.
  • Data-Informed Decision Making : Analyze program effectiveness based on feedback, metrics, and performance outcomes to iterate and optimize initiatives.

Day-to-Day Tasks

  • Enablement Strategy & Design : Shape enablement programs and frameworks to support GTM plays, aligning with marketing, product, sales operations, and field teams to translate strategies into action.
  • Content Creation : Build enablement resources to support frontline teams, including short presentations, field toolkits, microlearning modules, and brief videos to convey key information and drive adoption of GTM plays.
  • Tool Utilization : Use core enablement tools to create, deliver, and track learning resources. This includes platforms like Spekit, Highspot, Articulate, Synthesia, and LMS; review transcripts or performance data to identify trends and knowledge gaps.
  • Data Analysis : Pull reports and dashboards to track initiative performance, including adoption metrics and LMS usage.
  • Business Partner Communication : Participate in regular meetings with project teams to report progress, flag issues, gather feedback, and ensure alignment across partners.
  • In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS : Camaraderie, Openness, Grit, Integrity, and Simplicity.

    Qualifications

  • 2-5 years of experience in a GTM, Sales, or Field Enablement role, with a focus on strategy and execution.
  • Demonstrated ability to design and deploy GTM plays and field toolkits.
  • Strong analytical skills with the ability to measure and report on the impact of enablement efforts.
  • Exceptional project management and communication skills, capable of translating strategic goals into actionable plans for frontline teams.
  • Familiarity with key metrics related to GTM performance, including campaign adoption, pipeline influence, and revenue impact.
  • Proficiency with core enablement and revenue tools, including Salesforce, Gong, Salesloft, learning management systems, and content platforms (Spekit, Highspot, Articulate, Synthesia).
  • The base wage range for this position based in our New York City Office is targeted at $122,000.00 to $134,200.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including skill set, relevant experience, and work location. Salary ranges for positions based in other locations may differ based on cost of labor. For more information about Justworks' Total Reward Philosophy, including all perks and benefits, please visit Total Rewards @ Justworks.

    Diversity At Justworks

    Justworks is committed to maintaining a diverse and inclusive workplace. We are an equal opportunity employer and consider applicants without regard to race, color, religion, sex, national origin, age, disability, or any other legally protected status. We provide reasonable accommodations to candidates with disabilities and for other protected reasons where required by law. For accommodations, please email accommodations@justworks.com.

    Our DEIB Report

    Seniority level

  • Mid-Senior level
  • Employment type

  • Full-time
  • Job function

  • Accounting / Auditing and Finance
  • Industries : Human Resources Services
  • Referrals increase your chances of interviewing at Justworks by 2x

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