Marketing Program Manager

The Company You’ll Join Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.

Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.

For more information about our offices and culture, check out our Carta careers page.

The Problems You\’ll Solve At Carta, our mission is to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As we scale through acquisitions, product innovation, and growth, we need a

Program Manager

to bring structure and alignment to marketing’s most critical initiatives. This role will drive integration of new companies into Carta, support Product and Customer Marketing PMO priorities, lead in-product engagement through Pendo, and ensure seamless execution of Tier 1 launches and key campaigns.

As a

Program Manager , you’ll :

Lead acquisition integration

by formalizing PMO processes and aligning new companies into Carta’s marketing systems and campaigns

Support Product & Customer Marketing priorities

by building, tracking, and delivering high-impact programs with consistency

Manage in-product engagement (Pendo)

by configuring Guides, establishing governance and best practices, and tracking performance metrics

Evolve Tier 1 launches

by creating and executing the playbook (RACI, workback, BOM templates) to deliver on-time, coordinated launches

Grow “What’s New, What’s Next” events

by leading audience acquisition, maximizing views of the Product Hub, and ensuring smooth execution

Support cross-functional automated campaigns

by program-managing trigger-based email frameworks, enabling reporting, and driving iteration across CMM, R&D, and LCM teams

Facilitate key decisions

by aligning stakeholders, surfacing critical moments, and removing blockers

Monitor and report performance

by analyzing metrics and using insights to inform future plans

Collaborate across teams

by partnering with content, product marketing, growth, revenue, and global marketing ops to achieve shared goals

The Team You\'ll Work With You’ll be joining our Marketing team. Marketing is the engine for growth at Carta. We bring values to life through our brand and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver, and reflect the aspirations and ambitions of our customers in the work we do.

Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.

As a Program Manager, you’ll partner with Product Marketing, Customer Marketing, and cross-functional teams to drive alignment and execution of high-impact initiatives. You’ll lead acquisition integration, Tier 1 product launches, and in-product engagement through Pendo, while building scalable processes that improve speed, clarity, and consistency. You’ll be instrumental in ensuring marketing programs run seamlessly, growth campaigns deliver measurable impact, and new companies integrate successfully into Carta’s go-to-market engine.

About You

What we’re looking for :

Program leadership :

Ability to bring structure and clarity to complex, cross-functional initiatives and keep teams aligned through execution.

Strategic problem solving :

Strong analytical skills with a knack for connecting programs and projects back to broader business priorities.

Marketing fluency :

Understanding of how Product Marketing, Customer Marketing, and Acquisition programs come together to drive measurable impact.

Collaboration and influence :

Skilled at building trust, facilitating decisions, and unifying teams across functions and geographies.

Adaptability :

Comfortable managing multiple priorities, navigating ambiguity, and flexing to support dynamic needs in a fast-moving environment.

Operational rigor :

Experienced in project management systems and processes, with the ability to design repeatable frameworks that scale.

Experience recommended :

5-7+ years of program or project management experience

in SaaS or a similarly dynamic B2B environment

BA / BS degree

or equivalent experience

Nice to have

Direct experience with

acquisition integration

from a PMO or marketing standpoint

Hands-on experience with

Pendo

or other in-product engagement platforms

Background in building and executing

Tier 1 launch playbooks

or large-scale GTM programs

Familiarity with

trigger-based or automated campaign frameworks

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is : $129,000 - $152,000 in San Francisco, CA and New York, NY.

Disclosures :

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.

Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.

For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.

Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.

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