Associate Brand Director - HCP Marketing

Strategic Director, HCP Marketing

Provides strategic direction and oversight of all HCP marketing strategies and initiatives for the assigned brand and identifies new opportunities. Member of Extended Branded promotion Leadership Team. Leads strategic planning for all branded promotion marketing initiatives and collaborates across multiple functional areas to ensure alignment on branded promotion objectives. Accountable for the development, management, and execution of assigned branded promotion initiatives. Drives collaboration and coordination with Legal and Compliance with respect to the management of risk involved with branded promotion initiatives. Leads collaboration across key stakeholder groups including Field Medical, Field Medical Marketing, Marketing Operations, Field Operations, Field Sales, Sales Training, and Commercial Operations.

Your Contributions (include, but are not limited to) :

Responsible for building, developing and coaching team in support of the execution of overall business objectives

Accountable for branded promotion success for Branded Promotional Programs

Ensures consistency of execution with marketing strategy across all Branded Promotional projects and programs

Leads branded promotion planning for assigned product

Collaborates in formulating strategy and leading execution of overall branded promotion initiatives as a member of the Extended Branded promotion Leadership Team

Oversees relationship with AOR agency and other business partners for projects related to branded promotion

Partners closely with commercial team on branded promotion related initiatives to ensure strategic alignment across all stakeholder groups

Drives the development and execution of branded promotion initiatives to increase branded promotion awareness and adoption, including, but not limited to, brand educational content, print and digital materials, congress activities and other HCP initiatives

Partners closely with cross functional partners to drive and develop innovative branded promotional programs and support strategic planning

Proactively utilizes customer and marketplace insights to identify, develop, and execute business initiatives that advance branded promotion; analyzes and interprets market research and sales data to inform strategic branded promotion direction

Accountable for annual branded promotional budget, ensuring budget aligns with overall budget and expenses are managed to plan

Plays a large role in annual branded promotion planning activities and budgeting

Works collaboratively with Legal and Compliance to ensure adherence to all applicable guidance and requirements

Other duties as assigned

Requirements :

BS / BA degree in marketing or life sciences and 10+ years of relevant experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency. Experience in managing advertising Agency of Record activities. Experience in CNS and / or psychiatry is a plus OR

Master's degree and 8+ years of similar experience noted above OR

PharmD or PhD and 5+ years of similar experience noted above

Emerging as an internal thought leader with technical and / or business expertise

Applies in-depth knowledge of own area of expertise to solve problems

Applies expertise to manage critical projects and / or relationships

Integrates analysis of business objectives and strategic direction to resolve problems and recommend solutions

Has input into short-term strategy and may be involved in long-term strategy on a functional level

Strong communications, problem-solving, analytical thinking, and influencing skills

Demonstrated ability to work independently and take a lead role on assigned projects

Strong aptitude for building positive working relationships

Demonstrated ability to effectively manage multiple projects and vendors, including agency partners

Neuro / psych experience preferred but not required

Advanced in PowerPoint, Word and Excel

Neurocrine Biosciences is an EEO / Disability / Vets employer. We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description.

The annual base salary we reasonably expect to pay is $170,400.00-$246,800.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties / requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver / parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.