Director, Channel Strategy and Marketing Operations

Senior Director of Channel Strategy and Marketing Operations

We're looking for a strategic, execution-oriented Senior Director of Channel Strategy and Marketing Operations to lead our marketing Centers of Excellence (COEs) across Paid Media, CRM & Lifecycle Marketing, Owned Site Marketing, and Marketing Analytics. This leader will drive channel strategy, execution, and performance, and partner cross-functionally to bring go-to-market (GTM) and evergreen campaigns to life.

You will serve as the connective tissue between channel execution and cross-functional partners in Product Marketing, Content, Business Operations, and Product. While Product Marketing will own the GTM strategy, you will lead the end-to-end execution through your channel teams, ensuring consistency, scale, and performance across the funnel.

This is a high-visibility role for a marketing leader who thrives in fast-paced environments and enjoys building scalable systems that deliver measurable growth. Key Responsibilities

• Lead Marketing COEs : Own strategy and execution for core channels, including :
• Paid Marketing : Acquisition-focused paid media strategy across digital platforms.
• CRM & Lifecycle Marketing : Email, push, and in-product communications to drive engagement and retention.
• Owned Site Marketing : Optimization of website real estate for acquisition, cross-sell, and engagement goals.
• Marketing Analytics : Deliver performance insights, reporting infrastructure, and campaign optimization support.
• Campaign Execution :
• Partner with Product Marketing to translate GTM strategies into high-performing, multi-channel campaigns. Lead execution across all owned marketing channels for both product launches and evergreen initiatives.
• Strategic Planning & Budgeting :
• Develop annual and quarterly plans, set channel-level KPIs, allocate budgets, and forecast performance across all COEs.
• Cross-functional Partnership :
• Collaborate with Product Marketing, Content, Product, and Business Operations to align messaging, targeting, measurement, and channel mix.
• Team Leadership & Development :
• Manage and grow a high-performing team of channel experts. Build systems, processes, and operating rhythms to drive alignment, execution, and results.
• Innovation & Optimization :
• Champion a culture of experimentation and continuous improvement. Implement best-in-class practices to improve marketing efficiency and effectiveness.

What We're Looking For

Location

Compensation

Benefits

BiggerPockets is proud to be an EOE / Veterans / Disabled / LGBTQ+ employer. We celebrate, support, and encourage being different for the benefit of our team members and community. We do not discriminate on the basis of race, color, religion, age, sex, gender identity, sexual orientation, national origin, political affiliation, marital status, non-disqualifying physical or mental disability, genetic information, membership in an employee organization, retaliation, parental status, veteran status or other non-merit factor. We celebrate diversity and are committed to creating an inclusive environment for all team members. All employment offers are decided on the basis of qualifications, merit, and business need.