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Lifecycle Marketing Manager, Agency

Lifecycle Marketing Manager, Agency

Blend360New York City, New York, USA
2 days ago
Job type
  • Full-time
Job description

The Lifecycle Marketing Manager will be a seasoned individual contributor supporting a variety of clients at various stages of relationship and engagement development. The individual will work with external and internal teams to deliver B2C and B2B marketing programs and advisory services that are designed to grow our clients business and drive incremental revenue.

  • Collaborate with Marketing Services Business Development Marketing Services Delivery and cross-functional business partners to develop and present marketing strategy recommendations designed to drive payments
  • Lead cross functional team of stakeholders with responsibility to improve the client experience and reduce Marketing Services cost to deliver
  • Serve as a payments marketing subject matter expert / advisor / consultant on behalf of Clients e.g. merchants issuers fintechs and processors
  • Identify and develop scalable marketing frameworks to improve speed to market ensure work product is consistent delivered efficiently and executed flawlessly
  • Provide marketing thought leadership and expert project management skills to develop and implement marketing programs on behalf of clients e.g. research& insights marketing strategy campaign development campaign delivery & optimization and campaign measurement
  • Serve as Marketing Services Delivery escalation point of contact and own resolution of delivery issues for Clients / stakeholders
  • Nurture grow and deepen client relationships; establish US Client Marketing as preferred marketing partner of choice among our clients

Qualifications :

  • Authority in multiple marketing disciplines e.g. brand product direct response research content social influencer sponsorship events
  • Deep payments knowledge and understanding of market dynamics in the areas of consumer / small business; prepaid debit credit commercial
  • Direct experience in an agency environment or in a role that routinely partners with agencies to deliver multi-channel lifecycle marketing programs
  • Accomplished at building trusted relationships with cross-functional team members key stakeholders business leaders and clients
  • Ability to structure manage and coordinate complex projects across multiple internal / external stakeholders
  • Demonstrated ability to collaborate and influence in a highly matrixed organization
  • Organized with a natural inclination for both strategic and tactical deliverables
  • Aptitude to think creatively identifying new and innovative ways of organizing resources and prioritizing work leading to tangible business results
  • Work with limited direction usually within a complex and ambiguous environment to drive fact-based recommendations solutions and decisions
  • Leadership experience working in agency and / or consulting roles involving the development and delivery of comprehensive multi-channel marketing programs
  • Strong executive presence; excellent written and verbal communication skills; experience engaging with Executive and C-level suite audiences
  • Additional Information :

    This role is not eligible for immigration sponsorship.

    The starting pay range for this role is $70 / ph - $75ph. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience skills certifications training and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical dental vision 401K PTO commuter benefits spending accounts life insurance disability coverage and EAPs.

    A diverse workforce is a strong workforce

    To deliver growth at BLEND360 and for our clients we believe we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history our growth and continues to have a profound impact on our success.  We are determined to have equality in the workplace within our team and as an extension of our clients team.

    This is not the work of the moment and this requires continued learning and purposeful actions.  We are investing resources to understand and improve the sourcing selection and retention of the talent we hire and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.

    Remote Work : Yes

    Employment Type : Full-time

    Key Skills

    Sales Experience,B2B Sales,Marketing,Financial Services,Customer Services,Management Experience,Redmine,Agency Management,Home Care,Outside Sales,Sales Management,Recruiting

    Experience : years

    Vacancy : 1

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    Lifecycle Marketing Manager • New York City, New York, USA

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