Lifecycle Marketing Manager, Payments

Lifecycle Marketing Manager, Payments

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. Our payments business is a fundamental driver of value for our clients and GlossGenius.

Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As the Lifecycle Marketing Manager, Payments, you will be the owner of the customer journey for all payments and fintech products within the GlossGenius platform. This is a high-impact role responsible for driving adoption, continuous usage, and profitability across our entire payments ecosystem. You will design, execute, and maintain complex, data-driven triggered flows and campaign experiments to grow key revenue metrics like GPV (Gross Payment Volume), GPR (Gross Payment Revenue), and overall processor efficiency. This role requires a blend of deep fintech experience and technical marketing expertise to scale our payments infrastructure.

You will report to the Senior Manager of Lifecycle Marketing and must be commutable to our NYC office. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You'll Do

• Design, build, and continuously optimize the end-to-end customer journey for all core payments products, including foundational flows (e.g., driving existing subscriber payments adoption) and new go-to-market payments feature launches (e.g., BNPL, Instant Payouts, Invoices, Memberships, and gift cards)
• Design and execute rigorous A / B tests and iterative experiments focused on optimizing critical conversion metrics, such as payment processor activation rate and instant payout adoption rate
• Act as the subject matter expert for marketing automation within the payments vertical, focusing on leveraging AI decisioning to create hyper-personalized, moment-based triggers (e.g., inactive processor triggers, payments verification)
• Translate payments performance data (GPV, GPR, efficiency) into actionable marketing strategies. Use advanced analytics to accurately size and measure program impact, accounting for variables like team size, gross monthly volume, etc.
• Implement effective cross-channel communication strategies (email, push, in-app, SMS) to drive adoption
• Collaborate with cross-functional teams, including product marketing, sales, paid marketing, organic social, and more to create and execute campaigns that achieve business objectives and deliver measurable results
• Collaborate closely with lifecycle teammates to determine highest-priority messaging for users to optimize business outcomes across competing priorities
• Provide regular reporting and insights to key stakeholders on program performance

What We're Looking For

Benefits & Perks

The starting base salary for this role in NYC is between $140,000-$165,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius's equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.