Director, Marketing & Fan DevelopmentHenderson Silver Knights • Henderson, NV, United States
Director, Marketing & Fan Development
Henderson Silver Knights • Henderson, NV, United States
30+ days ago
Job type
- Full-time
Job descriptionStrategic Marketing Leadership : Develop, execute, and continuously refine annual marketing plans for the Henderson Silver Knights and Vegas Knight Hawks to achieve brand awareness, growth objectives and business-wide revenue goals. Game Day Marketing : Conceptualize and manage in-game activations, fan development promotions and giveaways, and grassroots fan development programs throughout the season. Theme and Promotional Night : Develop Theme and Promotional Nights throughout the season designed to drive single game and group ticket sales, while managing the process of executing these elements across multiple departments and necessary vendors. Campaign Management : Plan and oversee traditional and digital advertising campaigns aimed at driving brand awareness and conversions, managing third-party media partnerships as needed. Track performance, analyze results, and optimize tactics for maximum impact. Database Growth and Management : Manage and cultivate the HSK database with a focus on both growth and retention. Grow the existing database through marketing promotions and data capture tactics and retain current fans through relevant, personalized marketing communications. Innovation & Brand Development : Identify new marketing opportunities and creative approaches to enhance fan development and elevate the HSK and VKH brands. Ensure the brand is properly and consistently represented in all internal and external uses, including e-mail, print, digital, retail and advertising. Budget Management : Develop and manage the club marketing budget, monitor monthly expenses, and provide regular performance reporting to leadership. Relationship Building : Cultivate productive partnerships with internal departments and business partners to align goals and strengthen collaboration. Additional Duties : Perform other related responsibilities as assigned to support the organization's strategic marketing objectives. Education : Bachelor’s degree in Marketing, Communications, Business, or a related field, or a combination of education and work experience. Experience : 3–5 years of experience in marketing, preferably within a sports or entertainment environment. Knowledge & Skills : Proven experience developing community outreach and grassroots marketing programs. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Adobe Photoshop. Strong analytical and creative thinking skills with the ability to position brands strategically. Exceptional organizational skills with the ability to manage multiple projects and priorities. Professional Attributes Team-oriented professional who embraces FEG’s “no ego” culture. Excellent communication and relationship-building skills across all levels of stakeholders. Positive, energetic, and resilient in high-demand, fast-paced environments . Ability to sit, stand, and walk for extended periods during meetings, events, and venue tour Ability to sit for extended periods at a computer workstation Standing, walking, and light lifting up to 25 lbs. (presentation materials, marketing collateral, etc.) Manual dexterity for typing, filing, and operating office equipment Visual acuity to read documents, computer screens, and written materials Hearing ability to participate in meetings and telephone conversations Occasional travel required for community events, team appearances, or external meetings. Professional office environment This position requires flexibility to work evenings, weekends, and holidays. Required attendance to all Henderson Silver Knights and Vegas Knight Hawks home games. Fast-paced, deadline-driven atmosphere Regular collaboration with internal teams, fans, sponsors, and media partners. Standard office equipment including computer, phone, printer, and other technology tools Regular exposure to arena / venue environments with varying temperatures, noise levels, and crowd conditions. Climate-controlled indoor environment with occasional outdoor or fieldwork for community events.
Position Summary
The Director, Marketing and Fan Development serves as a key leader within Foley Entertainment Group's Henderson Silver Knights (AHL) and Vegas Knight Hawks (IFL) franchises, overseeing all strategic marketing and fan development initiatives. This position is both visionary and hands-on, responsible for shaping brand identity, growing the fan base, and creating experiences that reflect the spirit of the game and the passion of our fans. The ideal candidate is a strategic marketer, innovative thinker, and collaborative leader who thrives on creating meaningful fan experiences.
Position Highlights :
- Lead marketing strategy and brand positioning for HSK and VKH.
- Oversee annual marketing campaigns, fan development programs.
- Drive innovative marketing initiatives that grow and engage the fan base.
- Support HSK and VKH ticketing initiatives through digital marketing, promotion and event-based activations.
Core Responsibilities :
What You'll Bring :
Strong understanding of hockey, sports culture, and fan development.
Innovative and idea-driven, with a proactive and adaptable mindset.
Physical Requirements :
Work Environment :
About Us
Foley Entertainment Group (FEG) is a leading sports and entertainment company dedicated to providing premier experiences to fans and guests. Founded by Bill Foley, FEG manages a diverse portfolio of assets built on the four pillars of Sports, Hospitality, Venues, and Foundations.
FEG’s sports division is anchored by the Stanley Cup champion Vegas Golden Knights of the NHL. The company also owns the Henderson Silver Knights (AHL) and the Vegas Knight Hawks (IFL), which play at the company-managed Lee's Family Forum.
Expanding its reach globally, the company holds international football interests, including England's Premier League club AFC Bournemouth and a majority ownership in Auckland FC. Through these strategic holdings, FEG continues to grow its influence as a major player in the global sports and entertainment landscape.
Compensation & Benefits
A competitive executive compensation package will be offered, including base salary, performance-based incentives, and comprehensive benefits.
Equal Opportunity Statement
Foley Entertainment Group is an equal opportunity employer. We are committed to providing equal employment opportunities to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability status, veteran status, or any other characteristic protected by law. This policy applies to all aspects of the employment relationship, including recruitment, hiring, training, compensation, promotion, and termination. We strive to create and maintain a positive, supportive work environment free from discrimination and harassment.
Create a job alert for this search
Director Marketing • Henderson, NV, United States
Related jobs
Focus on the core content of the job post, removing all extra metadata, navigation mentions, and redundant headers.Keep the formatting beautiful and high signal to noise ratio.Show more
Director, Commercial Learning And Development- HIV Tx And CL.At Gilead, we're creating a healthier world for all people.For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, ...Show more
Market Intelligence And Sales Enablement Role.Role requires a unique blend of skills to analyze markets, competitors, and customer behavior to provide actionable insights that inform strategic deci...Show more
MGM Resorts International Director Of International Marketing.Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic ...Show more
Saviynt's AI-powered identity platform manages and governs human and non-human access to all of an organization's applications, data, and business processes.
Customers trust Saviynt to safeguard the...Show more
Associate Director, Global Partner Marketing.We're looking for a strategic and execution-focused Associate Director of Global Partner Marketing to lead our partner marketing initiatives across regi...Show more
Publish 1 social media post daily (Instagram, Facebook, X / Twitter).Produce 1 high-quality content asset daily (blog, article, backlink content, PR outreach).
Perform daily on-page SEO checks, conten...Show more
Global Director, Business Development Representatives (BDR).The Global Director of the BDR Team is responsible for defining and executing Jumio's worldwide pipeline generation strategy for our B2B ...Show more
Museum of Ice Cream is an .At Museum of Ice Cream, we invite you to believe in the .In our world, ice cream is the agent of change and the vehicle to ignite the creative spirit that lives...Show more
Peak Trust Company is seeking a sales-driven leader to build and run our unified Sales & Marketing function.This role is ideal for someone who has designed sales structures from the ground up, ...Show more
Sales and Marketing Manager Opportunity.Do you love working with people and educating them? Do you want to be a leader in a great company? Don't miss your chance to join our Franchise as a new Sale...Show more
Commerce, and were looking for a data-driven marketer to blow us out of the water who knows how to turn clicks into conversions and funnels into revenue.
Manage and optimize all upsell strategies p...Show more
Please use Google Chrome or Mozilla Firefox when accessing Candidate Home.By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spi...Show more
Work with us to create and deliver shared experiences that inspire peopleand have a lot of fun doing it!.Join us in shaping and delivering shared experiences that inspire people while leading a hig...Show more
The Sales Director will outline and communicate sales targets, delegate tasks, and ensure that staff performance meets our standards of excellence.
The Sales Manager will conduct regular and extensi...Show more
Managing Director Client Development.Our client is an industry leader in luxury design and build creating architecturally significant custom homes for an elite ultra-high-net-worth clientele.Their ...Show more
We are seeking a visionary Marketing Senior Director to join our dynamic team in Las Vegas United States.As a key member of our leadership team you will be responsible for developing and executing ...Show more
Oversee the effective management of multi-property and property-specific direct marketing campaigns ensuring they are completed accurately cost-effectively and in a timely manner.Manage a team of 3...Show more
Business Development Director
Omnicell • Las Vegas, NV, US
Full-time
Last updated: 30+ days ago • Promoted
Director, Commercial Learning and Development
Gilead • Las Vegas, NV, US
Full-time
Last updated: 3 days ago • Promoted
Director, Strategic Marketing 1
Las Vegas Staffing • Las Vegas, NV, US
Full-time
Last updated: 30+ days ago • Promoted
Director, International Casino Marketing
MGM Resorts International • Las Vegas, NV, US
Full-time
Last updated: 30+ days ago • Promoted
Director, Content Marketing
Saviynt • Las Vegas, NV, US
Full-time
Last updated: 30+ days ago • Promoted
Marketing Associate Director - Partner & Alliances
Wolters Kluwer • Las Vegas, NV, US
Full-time
Last updated: 30+ days ago • Promoted
Senior Marketing Manager
Pavago • Las Vegas, NV, US
Full-time
Last updated: 2 days ago • Promoted
Global Director, Business Development Representatives (BDR)
Jumio Corporation • Las Vegas, NV, US
Full-time
Last updated: 18 days ago • Promoted
Director of Local Activations & Partnerships
Museum of Ice Cream • Las Vegas, NV, US
Full-time
Quick Apply
Last updated: 1 day ago
Head of Sales & Marketing
Peak Trust Company • Las Vegas, NV, US
Full-time
Quick Apply
Last updated: 9 days ago
Business Development Manager
IICRC • Las Vegas, NV, US
Full-time
Last updated: 30+ days ago • Promoted
Marketing Manager (Las Vegas)
Inno Supps • Las Vegas, NV, US
Part-time
Last updated: 5 days ago • Promoted
Fundraising Business Development Director
American Red Cross • Las Vegas, NV, United States
Full-time
Last updated: 30+ days ago • Promoted
Director of Events
Access • Las Vegas, Nevada, USA
Full-time
Last updated: 16 days ago • Promoted
Director of Sales and Marketing
Avatar Natural Foods • Henderson, Nevada, United States
Full-time
Quick Apply
Last updated: 30+ days ago
Managing Director, Client Development
Precision Sales Recruiting • Las Vegas, Nevada, USA
Full-time
Last updated: 20 days ago • Promoted
Marketing Senior Director
Westgate Resorts • Las Vegas, Nevada, USA
Full-time
Last updated: 24 days ago • Promoted
Direct Marketing Manager
Boyd Gaming • Las Vegas, Nevada, USA
Full-time
Last updated: 3 days ago • Promoted