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Marketing Strategy Manager

Marketing Strategy Manager

JobFairGiant.comAuburn Hills, MI, US
1 day ago
Job type
  • Full-time
Job description

Job Description

KEY RESPONSIBILITIES

Strategy

  • Develop holistic marketing strategies to ensure connectivity across tiers, channels, and audiences
  • Execute personalized connected funnel strategies that improve customer engagement, increase quality conversions, and contribute to sales and market share goals
  • Translate strategies into executable and measurable tactics that achieve marketing performance goals
  • Connect strategic objectives, KPI performance, and actionable recommendations into clear and concise storytelling for executive level audiences

Data & Analytics

  • Connect first, second, and third-party data and insights to maximize marketing effectiveness and efficiency
  • Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies
  • Develop measurement strategies and KPI frameworks to track and optimize performance

    • Technology

  • Leverage the latest industry trends and cutting-edge technology to create a seamless shopping experience across key customer journey touchpoints

    • Collaboration

  • Collaborate with internal stakeholders, agency partners, and external vendors to develop new use cases, determine business requirements, and launch personalization programs
  • Partner with channel leads to identify key opportunities to reach customers through connected omni-channel touchpoints

    • Location(s)

    1000 Chrysler Drive, Auburn Hills, Michigan 48326, United States

    Requirements

    QUALIFICATIONS

  • Bachelor’s degree in Business Administration, Marketing, or a related field
  • 10+ years of experience in marketing, with a focus on strategy and analytics
  • Proven track record of developing and executing successful marketing strategies
  • Strong analytical skills, with the ability to interpret complex data and make data-driven decisions.
  • Experience in automotive industry and basic dealer operations
  • Understanding of the relationship between tier 1 and tier 3
  • Familiarity with key marketing channels such as media, CRM, website, etc.
  • Experience leading and inspiring cross-functional teams
  • Exceptional communication and interpersonal skills
  • Excellent data storytelling and executive level presentation skills
  • Ability to turn ideas into scalable solutions
  • Ability to thrive in a fast-paced, dynamic environment

    • Employment Type

    Full-time

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    Manager Marketing Strategy • Auburn Hills, MI, US

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