Growth Marketing Manager

Growth Marketing Manager

The Growth Marketing Manager is responsible for developing and executing strategies that drive customer acquisition, ticket sales, and overall revenue growth for the Detroit Tigers and Detroit Red Wings. This role focuses on using data-driven marketing tactics to attract new fans, generate leads, nurture prospects, and build strong relationships with key audiences, including schools, colleges, and community organizations. The Growth Marketing Manager will collaborate with multiple departments, including business analytics, community outreach, sales, and sponsorship teams, to ensure marketing campaigns are aligned with business objectives and effectively reach target audiences.

Key Responsibilities :

• Develop and execute marketing strategies to attract new customers and convert them into ticket buyers through digital channels, lead generation events, and community outreach.
• Implement and manage lead generation campaigns, using tactics such as digital ads, social media, email marketing, contests, and promotions to grow the fan base.
• Work with business analytics to track customer behavior and identify high-value audience segments to target with specific campaigns.

Lead Nurturing and Conversion :

On-Site and Prospect Events :

Partnerships with Schools, Colleges, and Community Organizations :

Collaboration with Analytics Team :

Community Engagement and Brand Building :

Marketing Campaign Development :

Reporting and Campaign Analysis :

Budget Management :

Required Knowledge, Skills, and Abilities :

Preferred Knowledge, Skills, and Abilities :

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.

All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of Olympia Entertainment.

Olympia Entertainment is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.