Brand Operational Manager

🌿 BRAND OPERATIONAL MANAGER – MULTI-MARKET CANNABIS Location :

• West Bloomfield, MI Are you a strategic, results-driven leader with a passion for brand growth and operational excellence?
• DACUT is seeking a Brand Operational Manager to oversee our Field Marketing team and ensure the consistent execution of brand strategies across multiple markets.
• This role combines leadership, analytics, and hands-on market management to drive sales, expand market presence, and deliver measurable results across multiple product lines.
• As the Brand Operational Manager, you will lead and mentor a team of Field Marketing Coordinators, aligning field execution with overall brand strategy while ensuring operational efficiency and excellence at every touchpoint. 🌱 Key Responsibilities Lead, coach, and manage a team of Field Marketing Coordinators across multiple territories, fostering a performance-driven and collaborative culture.
• Develop and implement strategic plans to drive brand sales growth and market expansion.
• Oversee account development to increase retail distribution, partnerships, and market share.
• Monitor CRM usage to ensure accurate tracking of sales performance, leads, and customer interactions.
• Collaborate with marketing and sales teams to align field execution with overarching brand objectives.
• Analyze market trends, competitor activity, and sales data to identify opportunities and challenges.
• Ensure in-store product placement, merchandising standards, and promotional activities are executed consistently across locations.
• Provide detailed performance reports to leadership, including ROI analysis for marketing initiatives.
• Conduct quarterly performance reviews with Field Marketing Coordinators to set goals, track progress, and drive accountability.
• Build and maintain strong relationships with key retail and distribution partners . 💼 Experience & Qualifications Bachelor’s degree in Marketing, Business, or a related field required. 5+ years of experience in brand management, field marketing, or sales leadership .
• Proven ability to lead multi-location teams and drive measurable results.
• Strong proficiency with CRM systems and using data to guide decisions.
• Excellent communication, leadership, and organizational skills .
• Ability to travel as needed to support team members and oversee market execution. 🌿 Preferred Skills Experience managing multiple brands or product lines .
• Strong knowledge of merchandising, retail sales strategies, and market expansion .
• Analytical mindset with experience in forecasting, budgeting, and ROI analysis . 💚 Compensation & Benefits Competitive base salary Quarterly performance-based bonuses Comprehensive health benefits, including medical, dental, and vision insurance Opportunity to lead a high-impact team and influence brand growth across multiple markets 🌞 Who You Are You are a strategic thinker, analytical problem-solver, and hands-on leader who thrives in a fast-paced, multi-market environment.
• You are passionate about brand growth, operational excellence, and developing high-performing teams that deliver measurable results. 📩 READY TO DRIVE BRAND SUCCESS?
• Bring your leadership, strategic vision, and operational expertise to DACUT and help shape the future of cannabis retail across multiple markets.

Apply today to join our growing, high-impact team.   Find more vacancies at www.dacut.com / careers Powered by JazzHR